Category: Articles

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How Should Firms Frame Their Social Media Strategy?

How Should Firms Frame Their Social Media Strategy?

Formulating the social media strategy for any business involves answering quite a few ‘whys’, ‘hows’, ‘whats’ etc. This article explores the intermediate decisions to be taken by a firm in its social media journey right from conceptualization of entry to launch. Customers are bombarded with messages from various newspapers, TV...

Is Brainstorming Getting A Bad Rap?

Is Brainstorming Getting A Bad Rap?

I love brainstorming! I think it’s a way of getting the best for a project. It puts all heads together and brings out the best ideas, without bruising egos and involves the team equally. I’ve seen great things come out of brainstorms. Lately, I’ve seen people stating that brainstorming isn’t...

A Comprehensive Guide to the New Facebook Timeline for Pages

A Comprehensive Guide to the New Facebook Timeline for Pages

Just as businesses were mastering Facebook Pages, Facebook pulled out the rug from underneath them and changed the game plan. On March 30th, Facebook launched the new Timeline for Pages and no business was immune to the changes. The new platform is a stark difference from the previous, and learning...

The Power of Your Emails in Mobile Devices

The Power of Your Emails in Mobile Devices

Email marketing is the most popular trend of today’s business world. It is one of the simplest, yet most successful, ways to market your business. The core aim of email marketing is to reach out to the maximum number of customers and market your business. This helps you reach many...

13 Tips to Speed Up and Optimize Your WordPress Plugins

13 Tips to Speed Up and Optimize Your WordPress Plugins

A common query among the internet users is that they need to know how can they enhance the speed of WordPress apps and optimize the plugins. Frankly speaking, this is never a cumbersome process as there are certain skilled tips that work towards speeding up WordPress experience. But, in this...

Create a Website Planning Spec Before You Build

Create a Website Planning Spec Before You Build

Successful website design requires both skill and creativity. Another BIG piece that I think separates successful website developers from unsuccessful website developers is the ability to Plan. Website Planning is one of the most critical pieces of website development, yet it’s the piece that I see Website Developers skipping over...

Freelancers’ Guide to Balancing Work and Life

Freelancers’ Guide to Balancing Work and Life

Balancing work and life is very important, and it is necessary to manage both sides perfectly to ensure success in the professional world. Although it sounds simple, managing both sides can be very difficult at times. This is more difficult for freelancers because they need to manage their own time...

Manage Your Time to Reap Bigger Profits – A Freelancers’ Guide

Manage Your Time to Reap Bigger Profits – A Freelancers’ Guide

Freelancers are those who work from their own comfort zone: be it home or a public café, they can work from any space of their choice. Freelancing, therefore, comes with many advantages, such as flexibility of working space and environment, flexibility of time, and so on. However, many responsibilities come...

Study of Font Styles and Best Uses for Each

Study of Font Styles and Best Uses for Each

The world of typography can be daunting, to say the least. For a few dollars, you can download 10,000+ fonts in just a few minutes and tens of thousands are available for free if you are willing to sort through them all. Not only are there a plethora of font...

Simple Secrets of Successful Sales

Simple Secrets of Successful Sales

Selling is the most important element of any business and ranges from selling online products to selling groceries. The success of any business depends on a strong, unique selling point and the correct attitude to sell. You might be a freelancer or a salaried employee; you cannot avoid selling, as...

Types of Posts and How to Successfully Combine These on a Web Design Blog

Types of Posts and How to Successfully Combine These on a Web Design Blog

Having a blog could be dangerous because, for many of us, the entire process of administering and maintaining can turn into an addictive task, one not being happy until a new post is published; moreover, the addiction may be acute and one will wait for the first reaction of the...

Instagram and Pinterest: The Good, The Bad and The Ugly

Instagram and Pinterest: The Good, The Bad and The Ugly

Marketing has taken more evolutionary leaps in the past two years then it has in the time since cave men adorned their spears and clubs with rocks and bones to differentiate their awesome possessions. Throughout the history of marketing and advertising, there have been a couple of commonalities: The first...

Demystifying Facebook: Do’s and Don’ts of Facebook

Demystifying Facebook: Do’s and Don’ts of Facebook

Your social graph is determined by the quality of conversations, people on the network and information exchanged you and your network members. Hence, it’s important to adopt some best practices (Dos) and refrain from indulging in certain kind of untoward behavior (Don’ts) while interacting on a day-to-day basis. Though, you...

Are Job Ads Phishing For Free Innovation?

Are Job Ads Phishing For Free Innovation?

A recruiter recently announced an employment opportunity but it came with a test. Candidates would have to write a business plan they would implement in their first year with the company. The request was to “be innovative with your thinking!” The recruiter insisted candidates needed to “wow!” this company. With...

30 Ways Your Business Should Leverage Social Media This Year

30 Ways Your Business Should Leverage Social Media This Year

Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social. Here...