Freelancers are those who work from their own comfort zone: be it home or a public café, they can work from any space of their choice. Freelancing, therefore, comes with many advantages, such as flexibility of working space and environment, flexibility of time, and so on. However, many responsibilities come...
Selling is the most important element of any business and ranges from selling online products to selling groceries. The success of any business depends on a strong, unique selling point and the correct attitude to sell. You might be a freelancer or a salaried employee; you cannot avoid selling, as...
Marketing has taken more evolutionary leaps in the past two years then it has in the time since cave men adorned their spears and clubs with rocks and bones to differentiate their awesome possessions. Throughout the history of marketing and advertising, there have been a couple of commonalities: The first...
Your social graph is determined by the quality of conversations, people on the network and information exchanged you and your network members. Hence, it’s important to adopt some best practices (Dos) and refrain from indulging in certain kind of untoward behavior (Don’ts) while interacting on a day-to-day basis. Though, you...
A recruiter recently announced an employment opportunity but it came with a test. Candidates would have to write a business plan they would implement in their first year with the company. The request was to “be innovative with your thinking!” The recruiter insisted candidates needed to “wow!” this company. With...
Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social. Here...
As bloggers, we face a wide variety of tasks each day related to managing and building our blogs. Productivity and efficiency are vital, especially for part-time bloggers. A number of extremely addictive and time-consuming habits stand in the way, though. I’m sure all bloggers wonder, “How did others make it...
Before you read any further, answer this simple question. As a designer, who do you design your work for? Your client, your company, your customers or for yourself? I am sure different designers will have different answers. And this goes out for other professions too, e.g writing, teaching, playing music...
Is it that clients don’t understand business or is it they don’t understand creatives? Why is it creatives around the globe all have exactly the same complaints and horror stories about clients from hell? It’s not just ridiculously silly comments and requests, which make for the amusing stories we share...
QR Codes are the latest cutting edge technique for linking the consumer of a traditional product to the digital world. They are a new way of spreading messages, improved by all those advantages and flexibility which Internet can offer. QR codes work in a variety of ways, including pointing people...
Search-engine optimization (SEO) is a main ingredient in website upkeep and an inescapable part of online marketing. The process of keyword research is vital to good SEO. Keyword-stuffing used to be the master card in terms of SEO, but those days are gone. Keyword research still carries weight, and website...