Category: Articles

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Finding the Perfect Balance: Work vs. Social Life

Finding the Perfect Balance: Work vs. Social Life

“We live to work or we work to live” is a very famous question and nowadays, it seems that this is actual. The entire society is moving faster and no one has the time to meditate whether the way we follow, is it actually the best solution. Are there other...

How to Use Social Media to Engage Customers, Not Shout at Them

How to Use Social Media to Engage Customers, Not Shout at Them

Social Media Marketing is the ultimate equalizer for businesses. Social Media levels the playing field between small and large companies. It used to be that the company with the most advertising dollars sold the most products. Why? Because they were able to spend a lot of money on traditional advertising...

Essential Marketing Materials for Freelancers and Best Use Tips

Essential Marketing Materials for Freelancers and Best Use Tips

As a freelancer, you need to know how to best use your time and energy when it comes to marketing. We already spend enough time actually performing our jobs, invoicing, collecting, and other tasks. To add marketing to the mix can be incredibly frustrating. The good news is that you...

Type Discipline You Were Never Taught

Type Discipline You Were Never Taught

When I started work for a large greeting card company, they had type designers who handled all they type on cards. An illustrator would work with a designer to create the imagery and then it would be handed off to a type designer to add the copy in pretty and...

Use an iPad at Your Trade Show Booth to Engage Consumers

Use an iPad at Your Trade Show Booth to Engage Consumers

Have you walked into your favorite retail store, restaurant, or mall recently only to see a shiny new iPad staring back at you? Businesses around the world are starting to realize the many benefits putting an iPad in their store offers. iPad, along with other tablets, are revolutionizing so many...

Deliver Great Service to Your Client – And See Your Profits Soar

Deliver Great Service to Your Client – And See Your Profits Soar

Great service is the pillar of every business and one can achieve success and maintain it only through quality service. A host of techniques contributes to business success but the foundation of every business is quality work. Only quality can make a business move along. Offering great service is as...

How to Design Awesome Infographics

How to Design Awesome Infographics

Even if information is highly out of ordinary and attention-grabbing, if your content contains lengthy plain text without illustration or images whatsoever, the entire page becomes dull and unimaginative. To sort this out, infographics help in routing information in a creative manner and in a style making your information easier...

Writing A Creative Brief: Dragging The Right Information Out Of A Client

Writing A Creative Brief: Dragging The Right Information Out Of A Client

For every assignment, for every project, whether you are a freelancer or work a staff job, it’s of the utmost importance that you document every aspect of what is required to complete the project both correctly and in a timely manner. It’s also important that both you as well as...

How Should Firms Frame Their Social Media Strategy?

How Should Firms Frame Their Social Media Strategy?

Formulating the social media strategy for any business involves answering quite a few ‘whys’, ‘hows’, ‘whats’ etc. This article explores the intermediate decisions to be taken by a firm in its social media journey right from conceptualization of entry to launch. Customers are bombarded with messages from various newspapers, TV...

Is Brainstorming Getting A Bad Rap?

Is Brainstorming Getting A Bad Rap?

I love brainstorming! I think it’s a way of getting the best for a project. It puts all heads together and brings out the best ideas, without bruising egos and involves the team equally. I’ve seen great things come out of brainstorms. Lately, I’ve seen people stating that brainstorming isn’t...

A Comprehensive Guide to the New Facebook Timeline for Pages

A Comprehensive Guide to the New Facebook Timeline for Pages

Just as businesses were mastering Facebook Pages, Facebook pulled out the rug from underneath them and changed the game plan. On March 30th, Facebook launched the new Timeline for Pages and no business was immune to the changes. The new platform is a stark difference from the previous, and learning...

The Power of Your Emails in Mobile Devices

The Power of Your Emails in Mobile Devices

Email marketing is the most popular trend of today’s business world. It is one of the simplest, yet most successful, ways to market your business. The core aim of email marketing is to reach out to the maximum number of customers and market your business. This helps you reach many...

13 Tips to Speed Up and Optimize Your WordPress Plugins

13 Tips to Speed Up and Optimize Your WordPress Plugins

A common query among the internet users is that they need to know how can they enhance the speed of WordPress apps and optimize the plugins. Frankly speaking, this is never a cumbersome process as there are certain skilled tips that work towards speeding up WordPress experience. But, in this...

Create a Website Planning Spec Before You Build

Create a Website Planning Spec Before You Build

Successful website design requires both skill and creativity. Another BIG piece that I think separates successful website developers from unsuccessful website developers is the ability to Plan. Website Planning is one of the most critical pieces of website development, yet it’s the piece that I see Website Developers skipping over...

Freelancers’ Guide to Balancing Work and Life

Freelancers’ Guide to Balancing Work and Life

Balancing work and life is very important, and it is necessary to manage both sides perfectly to ensure success in the professional world. Although it sounds simple, managing both sides can be very difficult at times. This is more difficult for freelancers because they need to manage their own time...