A brand should be unique in all aspects. Developing a brand takes months of hard work.
Nothing can be more devastating when the specifications of a brand match with another. It might leave the audience confused and baffled. The similar features will automatically end up losing their importance and the identity of the business will be lost. This is why the experts always suggest creating a customized theme for the business website a client wants to host.
Content Marketing is not at all a new concept in the Digital Marketing Landscape. Rather it has become more important than ever.
As we enter 2019, technology is enabling more intelligent content to be created, while consumers are demanding more facts before they make a purchase. This is putting more pressure on marketers to tailor content that informs, rather than simply sells.
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The website, this is one of the words that we all do know about in contemporary times. It is a medium for communication and business operations in the time of digitalization.
Have you ever seen a shiny website? Everything is perfect according to you but the visitors seem to leave in droves? The bounce rate of your website could be high and you are wondering where the problem is? If that is the case then here we have something for you.
Companies always strive to optimize their conversion rate - this is an important and widely used strategy. They run hundreds of tests and experiments per year to optimize customer experience. And they mostly do it through AB testing or split testing. But the problem with split testing is that it’s just not that efficient.
Companies have been limited to this type of testing for decades. But these tests rarely produce any positive results and companies don’t have the resources or the traffic to run the required number of tests to really get the results they need. It’s still an important tool for decision making and optimization but in the field of conversion rate optimization, it could still be much better.
If you are running a small business, you might already know how important it is to automate as much work as possible. Because it allows you to assign all of your time and energy into the important bits of the business like finding new clients and expanding your current operations.
However, if one is happy with his or her current business state, automation can still be beneficial as it allows to have more free time to spend it with the family, friends or on one's hobbies.
The design and user experience of your business website can have a monumental impact on how successful your company will be. A poor UX can stop a sale in an instant, and even the overall appearance of your website can determine whether a customer will engage or not.
According to Adobe’s report on web design, customers are more likely to engage with a website that includes a beautiful and attractive design over one that is plain and boring. However, a few simple issues in the UX can quickly result in disengagement.
