It is common knowledge that the majority of the top professionals, in most industries (if not all), have people or teams for content creation.
From the passionate public speeches given by politicians to the thought-provoking presentation delivered by business leaders, the majority of the content top professionals use in their work is written by other people for them. People who no one knows. And to all of us, it makes perfect sense.
Dark mode is becoming more and more popular today than ever before. This feature first started out as a default coding theme for computer programmers and developers.
But now, even desktop, and mobile app users, as well as website visitors, are taking notice of the advantages of using it to protect their eyes, its lower battery consumption, and the overall aesthetic of web design, among other things.
In the digital world, everything is designed for a purpose. Every aspect of a digital design is decided after thorough brainstorming.
When it comes to website design, we usually undermine the importance of typography. Fonts have a huge impact on our subconscious mind. The effects are subtle but intense enough to affect our behavior.
As per the data, e-commerce grew by 25% once the governments laid down social distancing and lockdown protocols. People are relying on e-commerce platforms to get basic commodities, food and products.
As a result, the pressure on these websites has increased manifolds. And with more companies changing business modules, the competition has also increased.
Have you tried all the traditional digital marketing tools and want to spice up your campaign with something new to boost sales? Then, you should consider the psychology behind fonts. Although colours are commonly used in branding and design, you can take things one step further by using the right font for your business.
We all know that colour influences the perception that people have of a brand. The same could be said for the typographic design. Multiple studies have been conducted to learn about the effects of fonts on readers. It has been found that a considerable relationship exists between font choice and how the viewer perceives the text.