Dark mode is becoming more and more popular today than ever before. This feature first started out as a default coding theme for computer programmers and developers.
But now, even desktop, and mobile app users, as well as website visitors, are taking notice of the advantages of using it to protect their eyes, its lower battery consumption, and the overall aesthetic of web design, among other things.
In the digital world, everything is designed for a purpose. Every aspect of a digital design is decided after thorough brainstorming.
When it comes to website design, we usually undermine the importance of typography. Fonts have a huge impact on our subconscious mind. The effects are subtle but intense enough to affect our behavior.
As per the data, e-commerce grew by 25% once the governments laid down social distancing and lockdown protocols. People are relying on e-commerce platforms to get basic commodities, food and products.
As a result, the pressure on these websites has increased manifolds. And with more companies changing business modules, the competition has also increased.
Have you tried all the traditional digital marketing tools and want to spice up your campaign with something new to boost sales? Then, you should consider the psychology behind fonts. Although colours are commonly used in branding and design, you can take things one step further by using the right font for your business.
We all know that colour influences the perception that people have of a brand. The same could be said for the typographic design. Multiple studies have been conducted to learn about the effects of fonts on readers. It has been found that a considerable relationship exists between font choice and how the viewer perceives the text.
It’s that time right? 2021 is here and a lot of emerging trends are coming up. You may feel like it’s time to refresh your brand identity to keep up with the times. It’s important to make changes without losing who you are in the process.
You’re probably wondering how you can do it? Here are a few ways to tackle a refresh that you’ll fall in love with! Also be sure to check out quick hassle-free brand identity design magic.
Every graphic designer worth their salt knows how important typography is to design. There is no denying that the smart use of fonts, spacing, and structuring will catch your readers’ eye and make for better responses.
Typography is the art (and science) of arranging letters to make copy clear, legible, and visually appealing. Do it right, and you can elicit certain emotions and convey powerful messages without saying much.