UX is a fast-developing discipline, incorporating the latest advances in hardware, software, and research to bring smoother and more enjoyable online experiences to ever-wider audiences.
Keeping ahead of the game with UX is important for any developers who want to stay current in a rapidly-changing marketplace.
When you run a video on YouTube, what do you see? Before the video starts playing, it takes a certain time to stream the content. Till then, you get a buffering icon in motion displayed on the screen. This is a perfect example of Microinteraction.
Basically, any visual representation of a particular process can be called a MIcrointeraction. They act as building blocks that eventually enhance a UX. If UX is a cell, microinteraction is the DNA.
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Users use websites for various reasons in their daily tasks. If a user searches for a request using a digital assistant, whether on their phone or on their desk, they expect quick and relevant answers.
For example, if a user writes a 'Web site load speed" query in the first instance, the user usually clicks on the first displayed result, but in case, if the page load speed is much longer than expected, there is a good chance that the user can navigate to another site.
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![[Freebie] Abstract and Technology Gradient Logo](http://cdn.instantshift.com/media/uploads/2019/07/freebie-gradient-logo-set.jpg "[Freebie] Abstract and Technology Gradient Logo"){kind=logo}
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UX Design is a complex, creative and ever-changing field, where designers come up with new innovative ideas every day, but there are some main principles that must be considered in order to guarantee a well thought out UX Design.
![What Makes Great UX Design and Why Does It Matter? [Infographic]](http://cdn.instantshift.com/media/uploads/2019/07/great-ux-design.jpg "What Makes Great UX Design and Why Does It Matter? [Infographic]")
Design Principles are at the core of this field, so make sure to incorporate these guidelines and align your creative process and workflow to them.
If you think the connection between backlinking and rankings on Google is outdated, think again. Backlinks were one of the major contributors to Google rankings back when the SEO phenomenon broke the internet, and it’s still going strong to this day.
Although in the current age Google has some 200 or more factors to consider when it comes to ranking websites, profile backlinks are still one of them. Backlinks that come from authoritative or older domains are considered more impactful than backlinks that come from newer ones.
