Category: Articles

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Top 10 Ways to Use Email Marketing Effectively

Top 10 Ways to Use Email Marketing Effectively

Many businesses implement the use of email marketing in tandem with their overall marketing strategy. From e-commerce sites to brick and mortar stores, large or small, business all around are engaging in email marketing to increase sales. Statistics don’t lie, 88% of B2C firms currently use email marketing and another...

8 Lessons to Learn from Past Social Media Debacles

8 Lessons to Learn from Past Social Media Debacles

In many ways, social media represents a dangerous space. Customers have an easy means by which to share negative stories with millions of people and companies now have to communicate back, often publicly too. Customers themselves are appearing in brand spaces, and companies have to let them. In this process,...

The Constitution of a Modern Freelancer

The Constitution of a Modern Freelancer

The majority of the nations around the globe base their interactions between the habitants on a basic law, written or unwritten called the constitution. This entity guarantees various aspects of the common wishes of the citizens as a way of organizing, the most important civil rights and duties. A better...

Facebook Etiquette Rules People still Break

Facebook Etiquette Rules People still Break

With over 600 million users worldwide, Facebook is without a doubt the killer social app! But with so many users, there are bound to those who share too much or cross the line of appropriateness (often unknowingly) and this can put them in a compromising situation with friends, relatives or...

20 Biggest Mistakes Designers Make

20 Biggest Mistakes Designers Make

In web design, the learning never stops. Some of us designers see this as an opportunity, others as a hindrance. We have to keep up with the pace of ever-changing technology, techniques and trends in order to be competitive. In this fast-paced environment, we are bound to make mistakes—and mistakes...

How to Deal With Wild or Obnoxious Blog Commenters

How to Deal With Wild or Obnoxious Blog Commenters

IN COLLEGE, the bulletin board in the student center can be a handy tool for most students looking for what’s happening on campus. If these bulletin boards aren’t well kept, they become a clash of posters all screaming for your attention but none of them getting it. Blogs and news...

Complete Guide to Facebook Fan Pages

Complete Guide to Facebook Fan Pages

Facebook fan pages are a great way to promote a business, and an important part of any social media marketing plan. Creating a basic page isn’t that complicated, but creating a page that fans will like, share, and engage with is a bit trickier. Below, we’ll cover how to set...

Recent Graduate? 5 Steps Towards Your Internet Marketing Career

Recent Graduate? 5 Steps Towards Your Internet Marketing Career

In the world of Internet marketing, many students are stepping into a side of social media, Google and other search engines, and web development that they never saw before. Who would have thought that the same tools that you use to communicate and keep in touch with friends are some...

Good Creative Brief for Better Customers

Good Creative Brief for Better Customers

A good brief is the very first step for a satisfying creative project and this is true for both, the designer and the customer. It is the mile stone to ensure to the designer working with the right kind of customers and to the customer having best result and high...

How to Become a Successful Freelancer

How to Become a Successful Freelancer

As a freelancer, you are free to put your feet up and work, if that’s what gets your creative juices flowing. Yet it takes talent, business savvy, commitment and time to be a successful freelancer. Freelancers are always in search of some work, so that they can earn something by...

Everything You Need to Know About Follow-Ups

Everything You Need to Know About Follow-Ups

In general, people have long been ignorant of the practice of following-up, even while this highly important phenomenon is part of our everyday life. Oddly still, our very nature seems to prefer to ignore its usefulness. Whether you have promised a client, customer or supplier something or promised your partner...

Professional Practices They Don’t Teach You In Art School: Networking – Why It IS Who You Know!

Professional Practices They Don’t Teach You In Art School: Networking – Why It IS Who You Know!

I fully admit to the utter truth in the saying, “it’s not what you know, it’s who you know that counts.” Well, mostly. Before you slash your wrists because you think you don’t know enough people to find work, let me assure you it’s never too late to start what...

Effective Strategies for Winning Negotiations

Effective Strategies for Winning Negotiations

Negotiation is a phenomenon that hasn’t been given due attention as a specialization. You might have heard of some very successful freelance negotiators who have mastered the art of coming out on top of any negotiation process. Corporations are happily paying huge sums of money for the services of expert...

10 Fatal Freelancing Mistakes to Avoid

10 Fatal Freelancing Mistakes to Avoid

The benefits of being a freelancer have long been spoken about: bloggers and industry experts have written over and over on how to be successful and how to avoid common mistakes. However, as someone who was once an expert at committing these mistakes, I’ve realized the importance of sharing what...