Mapping customer journey is a marketing practice that is vital to marketing strategies. Brands and companies are now adapting this in order to get a holistic approach to campaigns. Creating a customer journey for websites should be a starting point because this is where most marketing teams have failed to follow up on.
The customer path will identify the touchpoints of the customers when they visit the site, and by identifying these touchpoints and fixing them, if there are issues that need to be addressed, improving them will bring your campaign closer to realizing the goals.
The logical answer would be yes. I mean, with every tool, plugin, add-on or program you install, your site will theoretically load a bit slower than it did before. It’s probably a millisecond we’re talking about here, but it does matter for it to perform well.
You know that your WordPress site can’t live without plugins. WordPress websites were made to cohabit with plugins. But what’s the threshold that makes your site go down and even crash at a given moment?
When search giant Google announced its new mobile-friendly ranking algorithm back in April, the news sent shockwaves through the global digital community. We braced, trembling in our boots, as the ominous so-called 'Mobilegeddon' approached.
As the nickname implies, most of us in the search community expected the shift to mark an apocalyptic downfall for the industry. Thanks to Mobilegeddon, having a mobile-friendly website is no longer optional. Now, if you want to stay relevant in the all-seeing eyes of Google, 'mobile-friendliness' is imperative.
Typography doesn’t exist in a vacuum, the letters often powerfully evoke specific times and places and can help us come to a clearer understanding of significant cultural changes. Tracing their unique forms can provide a picture of the historical and political chapters that collectively tell our story.
Not only are there a plethora of font families but there are also the font styles within each family. So, really, the question isn’t whether or not you can get a specific font – it’s where to begin!
If you use Google analytics or some other analytics tool, and your traffic is not meeting your goals, you may indeed be scratching your head. Or maybe you are getting traffic with huge bounce rates early in the visit.
What are you missing? Here is a checklist of sorts that you may want to use to make sure you have all of your "bases" covered. And splattered in among these checklist items, there are some tools that might help you bridge those "missing links."