How Customer Personas Impact Website Design

We now have the ability to design websites that provide custom browsing experiences for customers, and many businesses are starting to catch on. The days of creating a one-size fits all website are quickly fading away since websites now have the functionality that marketers crave for targeting specific customer personas with unique offers, content, and page design.

How Customer Personas Impact Website Design

Marketing firm HubSpot reports on data by Gleanster research: “A majority of companies within the B2B realm are investing in technologies, capabilities, and resources to bring the concept of web content personalization to life.”

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Using Forms to Capture Critical Data about Website Visitors

As a website owner it is critical that you know your audience. Hundreds to thousands of people visit your website each day, how much do you actually know about them? Most websites are built around assumptions. Usually website owners are pretty accurate in their assumptions of their target audience. That said, it is much more empowering to have real data to back up those assumptions. One way to prove your assumptions to be true, or to confirm that you made an incorrect assumption, is to capture data from your website visitors.

Using Forms to Capture Critical Data about Website Visitors

Capturing data from your website traffic doesn’t have to be a difficult task. Yes, people are sensitive about what information they give others, but when the right questions are asked and the right incentives are offered, most people are happy to provide insight into who they are and what they are interested in. The best way to accomplish this task is to use online forms for capturing data about your website visitors.

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The Dollars And Sense Of Freelancing Financials

So, by choice or circumstances, you have found yourself freelancing. Your business plan consists of “making as much money as possible!” Will that work?

The Dollars And Sense Of Freelancing Financials

I’ve seen plenty of articles on the formula for figuring out what you need to make to turn a profit yet none of them ever really deal with ALL of the expenses, income and realities in the world to show the reality of the situation. They are, after all, formulaic. So are compound chemical mixtures in a lab situation that blow up or create a virus that turns humans into flesh eating zombies. What do you need to figure out if a freelance career is possible and can it be maintained?

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Increase Website Traffic with a Squidoo Lens

Squidoo is a hidden gem in the social tool world. Squidoo has been around as long as some of the biggest social networks on the planet, yet is often overlooked by website designers, business owners, and marketers. It’s not overlooked because it doesn’t work, it’s overlooked because it isn’t as flashy as some of the other social networks that we have all come to know and love. The other reason why many people don’t know about Squidoo is because the “conversation” aspect to Squidoo lenses never really took off.

Increase Website Traffic with a Squidoo Lens

At this point, you’re probably thinking “why the heck are you telling me about an online tool that nobody cares about”? Just because people aren’t talking about it, doesn’t mean that there isn’t any value in using it. In fact, Squidoo offers website developers a tremendous tool to help increase website traffic for your website or your client’s websites. In this article I am going to explain what Squidoo is, the history of Squidoo, who should use Squidoo, the benefits of using Squidoo, how to create a Squidoo Lens for your website, and provide you with some tips for using Squidoo. After reading this article you will be well prepared to create your very own Squidoo Lens for your website.

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What Do Colours Say About Your Business? [Infographic]

Have you ever wondered why you seem to be getting hungrier while waiting to place your order at a fast food place or why you eat faster than any human should ingest that poison? Have you ever heard of a “power tie” in business?

What Do Colours Say About Your Business? [Infographic]

There are things that excite the human senses. Aromatherapy and the sense of smell bring about mood and emotional change. Taste, touch and audible sensations bring about the same changes, so it’s no surprise that visuals also bring about emotional changes in humans.

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Social Networking Vs. Social Media – Understand The Difference

People feel a natural need to hook up and increase their relationships. There is an in-depth based need among human beings to share.

Social Networking Vs. Social Media – Understand The Difference

Just as the online world has changed, the scene of people to buy music, arrange holidays, and research at school projects, has also changed the way of how they interact and gather socially. With the use of public networking, individuals can exchange pictures and videos, share their thoughts at the weblogs, and participate in conversations organized by online boards. Social media and social networking allow companies, organizations, individuals, authorities, and the parliamentarians to reach thousands of individuals.

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