Is a Landing Page Right for You? How to Build an Effective Portal for Upstream Advertising

A landing page is the part of your website that your upstream advertisements lead to. A landing page provides further details after a potential visitor clicks on a smaller promotion included on another website. The source of the advertising can be a Google search, a banner ad, a paid ad like Google AdWords, a weblink in an e-mail, or a mirror URL seen on a TV or print promotion. The purpose of a landing page is to increase the upstream advertising and force the guest to transform into a client by taking a particular action.

Is a Landing Page Right for You? How to Build an Effective Portal for Upstream Advertising

Also known as cause-catch webpages, landing pages are very useful because they offer details proportional to the promotion selected by the audience. Clients generally land on a landing page by following hyperlinks from various places, such as public networking, e-mail, and search engine-optimized promotional initiatives. Companies try to turn this initial attention into a buy or obtain details from the visitor using either referrals or transactional landing pages.

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A Handy Guide to Setting Up Your Own Business [Infographic]

Many people dream of becoming an entrepreneur. The title is immediately associated with success. Starting a small business involves a lot of hard work and also requires the proper knowledge of how to manage it all. Although it sounds out of reach, any person who starts a business and assumes some or all of the risk of that business is an entrepreneur.

A Handy Guide to Setting Up Your Own Business [Infographic]

No formula for success exists; every situation is different and requires a unique approach. Having a big degree in respective field is one thing, but does it really qualify you to be a business owner? More than likely it does not. There are many other things you’ll need to know before venturing into the business; it’s not something that you can just jump into.

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Best Font Resources for Web Design and Tips for Implementation

So you want a custom font-face for your website. This is a great way to set your design apart and give your work a unique look and feel. There are a number of ways of getting that special font on your site the right way, but many more ways of doing it wrong.

Best Font Resources for Web Design and Tips for Implementation

Besides picking a font that is readable on both desktops and mobiles, you need to think about search engines as well. In the past, designers used graphics when they wanted to use special fonts. But graphics are generally unreadable by search engines. Instead, the modern technique is to use CSS to modify a standard heading tag or paragraph text to get that font you want.

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30+ Awesome Free iDevices (iPhone, iPad, iOS) GUI Element Templates

Creativity means a lot in any kind of presentation. Whether it’s a logo, banner, advertisement or a complete design; being able to inject creativity into it not only helps in floating the message around, it also leaves solid impression on the viewer.

30+ Awesome Free iDevices (iPhone, iPad, iOS) GUI Element Templates

Good design is not easy thing to create, or it is often a very challenging job to discover creative designs. However, there are few ways by which you can improve your designing skills. One of them is analyzing others work and find the inspiration behind every details. Infect, it’s even easier if you can able to use others creative work in your design with proper permission and guidelines. For that same purpose every now and then some highly creative dudes create free design templates in form of PSD, vector, stencil, or icons to provide you help. Here we talking about free GUI element of iDevices like iPhone, iPad, iOS, and Mac.

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Online Reputation Management: Making Social Media Work For You

What do you think is the most important aspect of successful social media marketing? Well, it isn’t having the know-how to effectively use all of the available platforms. Sure, such knowledge helps, but that’s something just about everyone can learn. You’ll find that the most important aspect to successful social media marketing is having the right mindset.

Online Reputation Management: Making Social Media Work For You

Think about this: There are millions of people on Facebook, Twitter, and LinkedIn, but only a few thousand are actually using these media to their fullest potential. In this article, you’ll learn what it means to have the right mindset and become one of the few who use social media marketing to its fullest potential.

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The Chronicles of Facebook’s Developer Platform [Infographic]

As you may know it Facebook Development Platform is a set of services enabling developers to create outside applications that work with Facebook. It provides a set of APIs and tools which enable third-party developers to integrate with Facebook’s graph API (known as Open Graph) — whether through applications on Facebook.com or external websites and devices.

The Chronicles of Facebook’s Developer Platform [Infographic]

We’ve seen major development in past and as a result of these developments, Facebook hosted an unparalleled social experience both on its site and off. Companies like Zynga introduced hit games like FarmVille on the platform, and the “like” button social plugin launched on external websites. (In the first 24 hours, external site “like” buttons received 1 billion impressions.)

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