How Should Firms Frame Their Social Media Strategy?

Formulating the social media strategy for any business involves answering quite a few 'whys', 'hows', 'whats' etc. This article explores the intermediate decisions to be taken by a firm in its social media journey right from conceptualization of entry to launch.

Customers are bombarded with messages from various newspapers, TV channels etc. It is quiet natural for a typical consumer to be exposed to the same brand’s message, through the newspaper, radio jingles and the outdoor hoardings.

How Should Firms Frame Their Social Media Strategy?

The only mantra that firms earlier seemed to believe was to create a presence wherever possible to ensure that customers were exposed to the message and it helped the ‘top of mind recall’ for the brand. This probably further helped to generate an intention culminating in purchase of product or service. However, in social media, no matter on how many social media channels a firm creates its presence; it's the end customer who decides whether he/she wants to “follow” the brand on that particular channel.

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Is Brainstorming Getting A Bad Rap?

I love brainstorming! I think it's a way of getting the best for a project. It puts all heads together and brings out the best ideas, without bruising egos and involves the team equally. I've seen great things come out of brainstorms.

Is Brainstorming Getting A Bad Rap?

Lately, I've seen people stating that brainstorming isn't the best way to approach product creation. They argue that people like Bill Gates, Steve Jobs, Mark Zuckerberg and other innovators did it all themselves and changed the world. They are, however wrong. These people are strong proponents of collaboration.

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Announcement: Winners of Grafpedia Giveaway

A weeks ago, we created a contest at instantShift called Win 70.000 graphic Items with Grafpedia had announced the 5 winners of Grafpedia VIP Accountsto InstantShift readers.

Announcement: Winners of Grafpedia Giveaway

We’ve got more than 80 response comments. After voiding spam and non-legit comments we have left with 68 valid comments. It’s really good to see that how we can able to help in our reader’s life and their profession.

In case, If you missed this giveaway, make sure you are ready for next one as we going to create more such giveaways in future.

Congratulations to all the winners!

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30 Ecommerce Sites Using HTML5

Searching online it’s easy to find great examples of websites using HTML5, but less easy to discover such sites by category. Commercial sites using the fifth revision to its full potential have been showing up all over the world, so we decided to research and collate some of the better examples and present them for inspiration here.

30 Ecommerce Sites Using HTML5

For the casual reader who isn’t familiar with latest developments, HTML5 is the latest revision of the HTML standard. It offers faster page loading, better interactivity and new ways to display content.

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A Comprehensive Guide to the New Facebook Timeline for Pages

Just as businesses were mastering Facebook Pages, Facebook pulled out the rug from underneath them and changed the game plan.

A Comprehensive Guide to the New Facebook Timeline for Pages

On March 30th, Facebook launched the new Timeline for Pages and no business was immune to the changes.

The new platform is a stark difference from the previous, and learning the ropes may require a little effort. Below is a comprehensive summary that highlights the major changes and how you need to adjust your marketing to run a successful Facebook campaign:

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The Power of Your Emails in Mobile Devices

Email marketing is the most popular trend of today’s business world. It is one of the simplest, yet most successful, ways to market your business. The core aim of email marketing is to reach out to the maximum number of customers and market your business. This helps you reach many users at a time and makes them get to know about your identity and your business. Most people actively use email systems today, and therefore marketing your product through emails is a great way to gain traffic.

The Power of Your Emails in Mobile Devices

Emails are the fastest way of getting people to know about you; therefore email marketing is a very important task for you. It is not possible for you to use the system 24x7 and be active with it. To cope with this, you can use mobile devices for email marketing. The world is fast and you need to be faster to cope with its increasing demands and succeed in the professional world. Therefore, you should use every possible means to help your business.

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