Logos: Powerful Brand Images

A business name and yet still a more powerful image is linked to a company’s identity. Whether it is an individual product or service, logos indicate a person’s relation to it amongst other choices. In other words, it connects to one’s particular preference and taste.

For anyone setting up a business, there should be no rush to come up with a logo overnight. The idea is to spend time, think through, feel, and even more so is to relate to it along with your business goals and mission.

Many businesses make changes to their branding and identity without creating market awareness. Taking consumer feedback into consideration as part of market surveys should be decisions that businesses need to invest in. Here are some logos with powerful brand images that have stood outthrough time. These designs serve as learning points and have been summarized in conclusion.

Coca-Cola

Coca-Cola

The easily recognizable Coca-Cola logo is written as Spencerian script. This script while keeping the logo simple has also undergone a few changes over the years to mark the logo’s history and product’s existence. This script has been used multiple times in parodies as it is considered easy to rip off. However, it remains unique as a product logo and a drink which is found in almost all countries around the world.

Nike

Nike

The Nike logo has widely been regarded as one of the most popular and well-known logos in history. The logo was conceptualized by a graphic design student. The Nike ‘Swoosh’ logo symbolizes victory and the wing of the Greek Goddess of victory. Moreover, the original mark has been registered as a trademark in 1995 and a well-known identity of the company.

Nokia

Nokia

Nokia’s logo today is among the line of famous company logos. The logo with two people connecting hands with each other demonstrates communication and serves as a perfect image for the product. Further, it supports and goes well with the company’s mission and slogan.

Google

Google

Yes, the logo that a vast majority of us come across nearly each day of our lives is the iconic, Google logo. The occasional tweak is all very well-known. The Google logo is around for nearly 17 years and has experienced redesigns and overhauls.

Apple

Apple

Steve Jobs in 1981 was asked why he named his company, ‘Apple’. It is not unusual for people to wonder a simple fact of it being a computer company and not a fruit store. However, in a press conference, he replied, “I like apples and love to eat them. But the main idea behind the apple was to bring simplicity to the people, in the most sophisticated way and that was it, nothing else.”

While the history of the Apple logo is indeed very unique with a series of variations and lawsuits, the missing bite does take the logo to the next level. This is especially true with its deeper meaning – computers and bytes.

IKEA

IKEA

The IKEA logo with elegant lettering originates from the founder’s initials – Ingvar Kampar. The letters E and A come from his family name, Elmtaryd and a small town in Southern Sweden known as Agunnaryd. This famous international home products firm’s logo is internationally recognized. Interestingly, the blue and yellow colors correspond and highlight the colors of the Swedish national flag.

IBM

IBM

A logo we need say much about, but one that has a hidden meaning. Look closely at the logo and notice the ‘equal’ signs represented by white lines passing through. This indicates equality in the IBM logo.

Rolex

Rolex

The Rolex logo has generally remained the same throughout the years. It comprises of a pointed crown above the name and symbolizes prestige, victory, and perfectionism. The company’s slogan has been, ‘A Crown for every Achievement’, and this explains the logo further.

Shell

Shell

This logo has always been a shell. Initially, it was just a black and white image of a shell and later red and yellow colors were put into it. The company name has moved in and around the logo as well. However in recent times, it has been omitted and perhaps considered unnecessary.

GAP

GAP

The original logo of the famous ‘GAP’ was just the name as text. This was used for a number of years. Later the logo was change to the blue box which has become an iconic symbol for the company. In 2010, a new addition included a small blue block behind the text. Reportedly, there was significant outrage via social media and the company went back to the original blue box.

Louis Vuitton

Louis Vuitton

This unique logo has become a symbol of fashion. It was designed by Louis’ son, Georges Vuitton who used his father’s initials and since 1896 it became the corporate identity. The logo demonstrates a Japanese-inspired flower motif and the colors of the logo embodies excellence, innovation, and elegance among other features. Additionally, the Louis Vuitton logo includes a hand-drawn typeface.

Firefox

Firefox

The firefox logo depicts a fox with flames around a round design symbolizing the planet. Colors used in the logo include blue representing the earth or planet. Other colors include red and yellow which indicate a blazing fire. The fire’s blaze is associated with blazing speed and the colors cumulatively stand power, speed, and excitement and so on.

WWF

WWF

The WWF logo is among the most appealing logos that one comes across. The image demonstrates a panda using only black and white as the colors. However, this image has been altered over the decades and was designed by Sir Peter Scott.

Ferrari Logo

Ferrari Logo

Car lovers know that the Ferrari logo symbolizes strength and power through its iconic horse. This creative logo’s horse is black in color with a yellow background and seen crowned with other colors including green, white, and red strips. Moreover, this logo is widely recognized and among the unique logos in the car racing industry.

Pringles

Pringles

The ever so famous Pringles potato chips was coined by Alexander Liepa of Montgomery, Ohio. With a very interesting logo history, the name was actually picked from telephone directory by spotting ‘Pringle Avenue’. However, with the logo came the creation of ‘Julius Pringles’. Over the year, the logo was played with by variations to Mr. Pringle. At times, one would spot a bow-tie and at other times rosy cheeks. Later, the ‘I’ in the pringle was dotted with a chip with no eyebrows left on Mr. Pringle’s face.

Reading through these famous and iconic logos, it is possible to draw two conclusions. Firstly, their creators have paid attention to custom lettering and secondly, they focused on making it uniquely recognizable. Lastly, is their color palette with a significance to the fact that colors communicate ideas and have meaning.

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4 Comments

  1. These are such strong logos, thank you for the share! WWF is by far my favorite logo on this page. Such an amazing use of negative space, I never even heard that company before.

  2. The Nike swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974. Not 1995.

  3. what makes these logos powerful and iconic?

    • The title was clickbait, as with many blogs that do lists like this. Then the author doesn’t really do much research into what they are actually writing and just wants to get the article up as fast as possible to get more hits on the website in hopes people will click the ads to make them more money.
      Statements such as, “Colors used in the logo include blue representing the earth or planet. Other colors include red and yellow which indicate a blazing fire,” don’t convey anything to us as readers, as we can plainly see the logo has red and blue in it and we are not stupid. This “article” needs a lot more substance and research done. Author, please take this as constructive criticism for future writing.

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