Tag Archives: web analytics
Before you read any further, answer this simple question. As a designer, who do you design your work for? Your client, your company, your customers or for yourself? I am sure different designers will have different answers. And this goes out for other professions too, e.g writing, teaching, playing music...
If you run or manage a website, you probably have experience with a web analytics package (like Google Analytics). These tools are great at answering the quantitative questions, the “what?” questions that every good webmaster should ask themselves. Questions like, “How many visitors did I have last month?”, “How many...
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories. It’s not a easy...