Magazines are still a potent force for advertising and communicating information, and with the arrival of Pinterest, magazines are finding a new venue for engaging readers and reasserting their relevance in the marketplace. The challenge for many magazines, and brands in general, has been figuring out how to monetize online...
Freelancing is on a high, and more and more professionals are taking this route. Executive-level full-time professionals are not the only ones contemplating it; personnel at all levels and from various industries want a taste of freelancing. The lure of “becoming one’s own boss” and deciding one’s own schedule is...
Promotion of a business is as important as the business itself, there is a huge marketing industry whose business is to advertise and promote different businesses, commodities and services. Pepsi spends 80% of its revenues on promotion of its products. There are many examples where the cost of manufacturing a...