Tag Archives: copywriting
Should you do your own essay proofreading or should you allow a proofreading service to do it for you? There are numerous factors to consider when you think of proofreading and the ethics behind it. There are proofreading and editing services that are happy to do it for you, and...
People do judge a book by its cover. You have completed your masterpiece and just need to send it to the magical world of publishing. You have probably gone through it again and again, what next? The all important author bio still hangs over your head, like the proverbial Damocles’...
Writing is an essential job skill. Businesses nowadays require writers in a variety of capacities, which has expanded the freelance writing field. If you are interested in working as a freelance writer, it’s time to begin setting your rates, marketing your services and managing your projects. Writing pushes you to...
Copywriting refers to the use of written copy to promote a business or entity. The ultimate purpose of copywriting is to expand the client base of a business. Multinationals and businesses are now promoting themselves globally, with a worldwide audience at their disposal, which has led to an unprecedented rise...
Writing is an art, and as with any art, one must properly train for it. I started writing a while back and was really happy with my work, until I noticed readers poking fun at my writing and criticizing every little thing that I did. My articles were not well...
Regardless of where you work or who you work for, taking criticism is part of the job. Sometimes comments demand a response. Other times, ignoring them is better. Determining when and how to respond to negative comments is something that every individual and organization wrestles with. Despite its negative associations,...
The written word is still the most common form of communication online. Sure, video and audio content are important, and infographics and other visual content are on the rise, but text is still king. Even great multi-media content usually has at least some written element, either in creating a script...
If there’s one generalization you should make as a website writer, it’s that your visitors have short attention spans and are overly saturated with information. If you’d rather generalize, then just think about this fact: search is the most popular function on the internet. This means most visitors to your...
Portfolio is the reflection of one’s work and skills; any potential employer actually goes through your portfolio and sees your previous designs and work you have done. Going over your portfolio he decided to either hire you or not. Most employers search on the net; those portfolios which have something...
Freelancer by profession is one who has decided not to be stereotyped in any fashion and will work on his own accord, that is universally known but the question is how many of them actually make it in the market. There comes your decision making in every aspect of your...