Tag Archives: clients
This article is the second in series of articles on how better understanding your clients. With this series of articles, I hope that by better understanding the client’s business decision-making process that you can increase your profitability. Graphic designers often view client-conducted research as a black box decision-maker. In many...
As the owner of a freelance design business or design agency, you’re always working with a variety of clients. Some clients are amazing – they give you a succinct, accurate brief, they allow plenty of creative freedom, they’re open to new ideas, they are prompt with their feedback and they...
Clients are truly everywhere, that is, if you know where they are hiding. As freelancers and entrepreneurs, we have to take responsibility and find these people in order to survive. You have to keep looking for clients even if you already have some, but especially if you do not have...
Have you ever had the experience of spending a couple of days consulting with a potential client, gave him everything he wanted, only to lose him to another provider simply because of price? Yet you know competing on price is a losing strategy. For one, you only have 24 hours...
Is it that clients don’t understand business or is it they don’t understand creatives? Why is it creatives around the globe all have exactly the same complaints and horror stories about clients from hell? It’s not just ridiculously silly comments and requests, which make for the amusing stories we share...
This article is not really a usual site. Conventionally we have been told that our dear Mr. Client is the best thing that has ever happened to us. And we must do any and everything with in our reach to make certain that the client remains gleeful and satisfied with...
Every business wants customers that bring a lot of website traffic and profits. A strong customer base is the foundation of a successful business. Whether you’re marketing for a blog or for a huge brand, every business needs to focus on its customers. Rome was not built in a day,...
As a freelancer, you are free to put your feet up and work, if that’s what gets your creative juices flowing. Yet it takes talent, business savvy, commitment and time to be a successful freelancer. Freelancers are always in search of some work, so that they can earn something by...
In general, people have long been ignorant of the practice of following-up, even while this highly important phenomenon is part of our everyday life. Oddly still, our very nature seems to prefer to ignore its usefulness. Whether you have promised a client, customer or supplier something or promised your partner...
In any business, there is always a need to look for new clients. Hypothetically, the existing clients should continue to avail services (without much of convincing), but this does not happen. For any freelancer, work always comes in phases. Either you get overloaded with work that you have to turn...
For a full-time freelance designer, hardly a day goes by without hearing about or reading some nightmarish client story. Whether I hear about it in person, by email, over the phone or on the web, one thing seems clear: designers like complaining about their clients almost as much as they...
Promotion of a business is as important as the business itself, there is a huge marketing industry whose business is to advertise and promote different businesses, commodities and services. Pepsi spends 80% of its revenues on promotion of its products. There are many examples where the cost of manufacturing a...