Tag Archives: 2017 Typography

Why Typography Is Important to Your Website

Why Typography Is Important to Your Website

Marketing one’s content is a key strategy in attracting new clients, retaining customers, as well as generating conversions, whether they’re in the form of likes, subscriptions, leads, or sales. Content can exist as the message in and of itself, since we all tend to think that the message doesn’t change,...

E-Store Web Design: Making a Case for Typography

E-Store Web Design: Making a Case for Typography

Fast Loading? Checked! Simple Navigation? Checked! Persuasive Call-to-Action Buttons? Checked! High-Quality Product Images? Checked! Powerful Product Content? Checked! Secured Check-out Process? Checked! Typography? Really?! Does typography matter? – A question that would pop-up in many of the eCommerce entrepreneurs’ head who are all set to launch their store online.