Author: Benedict Brychta

Brilliant Logos – 7 Methods to Reach an “Aha” Moment

Brilliant Logos – 7 Methods to Reach an “Aha” Moment

Ask any toddler what this is. Even before s/he can say the store name, the logo is known, and the excitement is real. This Toys R Us logo is the visual identity of a brand. The lettering, the backwards “R,” and the colors are all part of a design that...