![Brilliant Logos – 7 Methods to Reach an “Aha” Moment](https://i1.wp.com/www.instantshift.com/assets/uploads/2016/04/brilliant-logos-150x150.jpg)
Ask any toddler what this is. Even before s/he can say the store name, the logo is known, and the excitement is real. This Toys R Us logo is the visual identity of a brand. The lettering, the backwards “R,” and the colors are all part of a design that...