If you build websites for other businesses, you’ll soon learn what works and what doesn’t. Unfortunately, everyone isn’t always privy to this information. For those that aren’t.

Here are a few tips.

SEO

Content and design are crucial elements of any successful website, and technical writer software can be a big help with content management. That said, if your site can’t be found, what good is it? Most online sessions start with search engines, so if you need your site to be found, it needs to have fantastic SEO – Search Engine Optimization. Make sure that every single page of your site is focused on keywords and that those keywords are supported by the content.

Hosting

Another critical aspect of your site being found is it actually showing up. To do that, you need to have an efficient web hosting provider. Nothing turns customers off like trying to get to a site and it is down due to hosting issues. Find a dependable one that can ensure your site is visible 100% of the time.

Aesthetics

We live in a visual time, so one fantastic way to improve your website is to make sure that it’s visually pleasing. Make use of your white space, but don’t make it too busy. Graphics and images are important too, but make sure they’re relevant and of high quality. Your site should be both visually pleasing and engaging.

The Message

If you don’t want to make mistakes when you set your site up, make sure that you don’t miss the opportunity to let your visitors know everything you want them to know about your products, services, and business. Make sure that you answer the big questions like what value or benefit do you offer? What exactly is it that you do? Who exactly are you? Take advantage of customers visiting your site by making a connection with them.

Contact Info

Potential clients have now found your site, and they’ve liked it enough to stick around for a few minutes, and you’ve made it clear on your home page why you’re the ideal option for them. Now, they need a way to get in touch with you. This is critical! Most people will want to be able to easily find contact info on your site. The best way for them to do that is for it to be found on every single page. List more than your phone number though. Also, let them know where you can be found in person and on social media sites as well as through email. You can easily do this in the headers or footers of each page.

Don’t Bore Them

Go get yourself a Post-It and a Sharpie and jot this down – the ABOUT US page on your website is of critical importance! Just as it is with your contact info, your visitors will want to find information about you right on your homepage. This is your opportunity to tell your story and you shouldn’t let it pass you by. This shouldn’t be an afterthought. It needs to be up to date, compelling, and personal. Don’t bore them. Try to strike the ideal balance between giving your customers valuable information and overtly bragging about the business. Be honest, but humble.

Your website is equivalent to your home base in the digital world. It can do business for you around the clock and all over the planet. Essentially, it’s your business’s front door, and as such, you need to ensure that it shines. The time and money you invest in your website will be well worth it in the end.