Tag Archives: Social Media
What do you think is the most important aspect of successful social media marketing? Well, it isn’t having the know-how to effectively use all of the available platforms. Sure, such knowledge helps, but that’s something just about everyone can learn. You’ll find that the most important aspect to successful social...
Many web publishers are scrambling to uncover a social strategy for their website. In the old days, traffic came from Google so publishers were entirely focused on writing high quality unique content in the hopes that search engines would send them traffic. However with many large publishers reporting that social...
People feel a natural need to hook up and increase their relationships. There is an in-depth based need among human beings to share. Just as the online world has changed, the scene of people to buy music, arrange holidays, and research at school projects, has also changed the way of...
Connecting through the social media gives powerful tools to smaller, independent businesses. Companies can reach established customers and attract new clients, find out what trends are hot, and promote engagement with their websites. I have discovered that websites like Facebook and Twitter open up tremendous possibilities for referrals without spending...
Social Media Marketing is the ultimate equalizer for businesses. Social Media levels the playing field between small and large companies. It used to be that the company with the most advertising dollars sold the most products. Why? Because they were able to spend a lot of money on traditional advertising...
Formulating the social media strategy for any business involves answering quite a few ‘whys’, ‘hows’, ‘whats’ etc. This article explores the intermediate decisions to be taken by a firm in its social media journey right from conceptualization of entry to launch. Customers are bombarded with messages from various newspapers, TV...
Just as businesses were mastering Facebook Pages, Facebook pulled out the rug from underneath them and changed the game plan. On March 30th, Facebook launched the new Timeline for Pages and no business was immune to the changes. The new platform is a stark difference from the previous, and learning...
Marketing has taken more evolutionary leaps in the past two years then it has in the time since cave men adorned their spears and clubs with rocks and bones to differentiate their awesome possessions. Throughout the history of marketing and advertising, there have been a couple of commonalities: The first...
Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social. Here...
In a recent article, I made a generalization about Twitter only being used to drive traffic to a designer’s web site or blog. There were a couple of comments, stating I was wrong. Sure, it was a generalization to save 1,200 words, telling people what they already knew, but in...
Social interaction is imperative in culture and in trade. In this world of fragile relationships and difficult dealings, accessible and feasible techniques are needed so that we can communicate easily with one another and participate in interactive conversations. Social media is the use of digital (and often mobile) technologies and...
All over the Internet, it seems that any blogger, who has nothing to say or is simply uninspired for the moment, will surely post something about the rise and the progress of social media. The subject is debated from news websites to the ones about gardening and the trend is...
With over 600 million users worldwide, Facebook is without a doubt the killer social app! But with so many users, there are bound to those who share too much or cross the line of appropriateness (often unknowingly) and this can put them in a compromising situation with friends, relatives or...
No matter what kind of website you have, traffic is important to you. Even if your website is just a hobby, you still want your message to get out to the world. Some of you try to generate income online, and your product sales likely live and die based on...
Icons are very essential in almost any web project. Effective use of icons can easily help bridge connection between the user and the website. Websites, specially blogs and community sites, normally use icons to add social media links to their site. No matter you hate or love social networking sites,...