Would you attempt to build a house without a blueprint? I hope not. The same goes for developing websites. Instead of heading directly into writing code, you should always begin with a careful analysis of your client’s business needs and a plan for addressing those needs. It’s vital for the success of a project that you clearly define its scope and gain a good understanding of the target audience before you proceed to the implementation. If you don’t specify and discuss what you are going to create, you risk ending up with a solution nobody is satisfied with.
Taking the extra time to do some upfront planning will pay off in the long run by helping you reveal problems and misunderstandings early when they are still quick and easy to fix.
One of the first things visitors notice on a website is its typography. Many well-designed and effectively structured websites miss out on a host of traffic due to not-so-perfect typography. When a user accesses your website, he or she should be allowed to read, navigate, and perform tasks without any obstacles. If the font you have chosen is difficult to read, the visitor might leave without getting your website’s message.
To make it simple and avoid errors, designers usually use one type of font with a few size differences, but this can create a very dull look, which can also cause visitors to leave. At the other end of the spectrum are the designers who experiment with different types of fonts, using multiple fonts throughout the website to avoid tedium. However, this can lead to a real mess, creating an untidy-looking website. This article discusses the common errors in typography and how to avoid them.
The first question you need to ask is the importance of having an efficiently designed website for your company. A study by Compuware has found that almost 57% of users will never recommend a company with a bad website. Considering that more and more people are using mobiles to access internet, companies that do not have a good mobile website will suffer.
The same study also found 40% of the people will prefer to use a competitor’s website rather than using a poorly designed one.
Anyone who follows me online and reads my articles knows how highly I value blogging for business owners. In my opinion having a blog is the single best online marketing tactic for any business, but especially for Website Designers and Website Developers.
Blogging allows you to convey your knowledge on a particular subject. You can position yourself as a thought-leader on that subject. When you are regularly publishing content to your blog search engines recognize this as continually updating your website. Search engines like Google place a higher value on websites that constantly update their website because to search engine companies a website that’s always being added to provide more value to visitors than a static website.
Mobile applications, more commonly known as apps, are one of the most popular components in today’s technology world. Everyone from school students to high tech professionals is aware of mobile apps, which have surged in popularity in recent years. Earlier mobile apps were sold only in stores and only for a few mobile models. However, with the advent of the iPhone, iPad, and Android phones, the world has witnessed an entire new surge in apps.
Thanks to the iPad and smartphones, the number of users accessing the web through phones has increased tremendously. When the entire web world is available at your fingertips, why use a cumbersome laptop or desktop? Today people access the web on the move, from social networking business to regular browsing, shopping, ordering, and much more. As the number of iPad users increases, so does the demand for iPad apps.
As you may know, SEO stands for “Search engine optimization”. It is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. Enhancing SEO is the best way to improve your website and increase its visibility in search engines.
![SEO 101: Beginners Guide to SEO [Infographic]](https://i1.wp.com/www.instantshift.com/assets/uploads/2012/07/beginners-guide-to-seo-101.jpg "SEO 101: Beginners Guide to SEO [Infographic]")
Search engine optimization is the holy grail of getting more traffic. Placing high in search engine rankings for prime keywords related to your niche could send thousands of visitors to your site on a regular basis.