A website is much like the face of a company; it needs to be attractive for visitors to fall in love and explore further prospects. It should hold the attention of prospective customers long enough. Why? Simply because there is nothing called ‘Love at second sight’!
An ugly site turns off prospective customers who will then seek solace with your competitors, simply because their website looks a lot more desirable.
If you take a look at the past 60 years, it’s crazy how marketing and advertising have changed over the time. Back in 1950-60s, traditional advertising was the crowned king: sales people had the most information, they dictated the buying rules and habits of people, because there was simply no way but to trust them.
Moving to generation X (those born somewhere in between 1965-1980), buying habits shifted slightly with magazines, television and radio advertising being at the very tops. Though a bit more tech savvy than their parents, generation X was still responsive to traditional advertising and sales reps still held their spot in their lives.
Market Research is a systematic, unbiased collection and analysis of data about a particular target market, environment and/or competition.
Market research always includes some form of data collection whether it be secondary research or primary research which is collected direct from a respondent.
It has been undoubtedly clear that if you like to make your business stand out, then it is necessary for you to have interesting and eye-catching business cards. Besides these qualities, it must be interactive so that people can easily remember your company and the services you offer.
Now the thing is how could you make it interesting and interactive in the best possible ways. Business cards that allow people to play with, are more attention-grabbing and they are capable enough to leave long-lasting brand image.
If you’re selling products or services online, you’ve likely tried a number of techniques to improve your eCommerce conversion rate.
Along with boosting traffic and enhancing user experience, increasing your conversion rate is one of the most important factors affecting your site’s performance.
SEO is a big term and involves a lot of concepts, and SEO-friendly URL structures is one of them. There are many SEO experts who still believe that URL structures do not play a role in ranking your website higher in search engines. However, there is still no evidence that they do not.
Therefore, it is always advisable to use SEO-friendly URLs instead of overlooking them. Today, we have created a list of best SEO practices for URL structures, which should be served as a guide to improve your site for search engines, not as a guide to see SEO friendly URLs as a must have thing.