Author: Thornie Longmuir

Brand Transparency: Is This the Key Step to Winning Customers’ Hearts?

Brand Transparency: Is This the Key Step to Winning Customers’ Hearts?

The dramatic changes in the tech-driven world’s commercial culture have defined the strategies and behavioral models of businesses today. It’s no longer morally and commercially acceptable for a business to pursue the sole aim of capitalizing on their customers, disregarding common integrity values. The consumer of the digital age is...