Author: Ester Liquori

QR Codes and Microsoft Tags: New Promotion Generation

QR Codes and Microsoft Tags: New Promotion Generation

QR Codes are the latest cutting edge technique for linking the consumer of a traditional product to the digital world. They are a new way of spreading messages, improved by all those advantages and flexibility which Internet can offer. QR codes work in a variety of ways, including pointing people...

Perfect Blog Articles: from the Idea to the Post

Perfect Blog Articles: from the Idea to the Post

Writing blog articles requires patient and writing abilities that can be trained. Either if you already run your successful blog, or, otherwise, you are at the very start of the play, you surely have thought once in your writing life “How can I fill in this blank page in a...

Construct a Framework for a Cross-Cultural Design

Construct a Framework for a Cross-Cultural Design

Nowadays Graphic Designers work globally in many different Countries. The designer should visually communicate symbols and colors. These elements are part of our social everyday life and come together with a various range of meanings which are different for each culture.This makes obvious how much the study of the cross-cultural...

The Close Relationship Between Gestalt Principles and Design

The Close Relationship Between Gestalt Principles and Design

Inspiration and creativity always follow recognizable patterns which come from culture and social trends to be effective. To works well design has to consider not just the single element but how the totality is perceived. That’s how we can define the Gestalt Theory, a matter of perception. Visual elements are...

Powerful Titles for Your Blog Posts

Powerful Titles for Your Blog Posts

Titles and headings have the difficult intent of sum up the whole article content in a few words. Those words have to be attractive, eye-catching, tell the story and transmit curiosity to invite the reader in continuing his reading. Are your titles powerful? Are they able to stick the readers?...

How to Prepare a Well-Focused Graphic Design Portfolio

How to Prepare a Well-Focused Graphic Design Portfolio

A graphic designer has to take care of its portfolio because it is the way in which he presents his abilities. The portfolio is a collected sample which showcases your creativity and ability and you need to submit it properly to your public. Potential employers or clients may read it...

Good Creative Brief for Better Customers

Good Creative Brief for Better Customers

A good brief is the very first step for a satisfying creative project and this is true for both, the designer and the customer. It is the mile stone to ensure to the designer working with the right kind of customers and to the customer having best result and high...

How to Create a Small Business Card Size Calendar

How to Create a Small Business Card Size Calendar

You can make memorable your logo and your company in many ways. You can prepare gadget for your customers, beautiful business card for new meeting but, depending on your business activity, in my opinion, one of the best way to promote your business card is having a small calendar printed...

Spot or Process Color? Essential Guidelines

Spot or Process Color? Essential Guidelines

When you create a color swatch with Illustrator you may need to know some easy settings which the software proposes. Particularly the difference between Spot Color and Process Color is really important for a good printing result. Moreover, properly choosing the type of color between these greatly affect the final...

Mind Mapping: Scheme to Improve the Creativity Process

Mind Mapping: Scheme to Improve the Creativity Process

Mind Maps are useful tools which allow you to create a scheme from fuzzy ideas, organize, and prioritize making visual connections. They may help the productivity in the creativity process giving an order to the chaos. They are a graphical method of taking notes which involves a huge use of...

Create a Cute Bunny Character for Chinese New Year

Create a Cute Bunny Character for Chinese New Year

With this tutorial I will show you how to create a cute bunny with Illustrator. The character is perfect to start the year because the 2011 is the Year of the Rabbit in the Chinese calendar. If you are not bunny lover don’t worry! The same technique could be useful...

Shooting Sky: Creating an Archive and Blending to Enhance Washed Photos

Shooting Sky: Creating an Archive and Blending to Enhance Washed Photos

Every photographer looks for the best frame for his shots but, unfortunately, weather condition, time of the day and other elements greatly affect the final result. How the sky looks like is one of this. This could be a really annoying thing. It could happen that you, as photographer, have...

Create a Season’s Greetings Card from Scratch to Print

Create a Season’s Greetings Card from Scratch to Print

Today I’ve got for you a practical tutorial about creating a ready to print cool season’s greetings card in Photoshop. We will use the brushes, texture and blending combinations to the visual image, then we will setup a new document in InDesign to make the card ready to print file...

Turn Your Computer off and Manage Your Sleeping Time

Turn Your Computer off and Manage Your Sleeping Time

Some years ago, a famous adventure game titled Monkey Island (The Secret of Monkey Island, LucasArt 1990, someone else could remember Guybrush Treepwood the mighty pirate?) after the credits of the game clearly said “Now turn off your computer and go to sleep!”. In that case the authors joke about...