As a company specializing in SEO, you know that it’s essential to have an online presence. But did you know that there are different kinds of SEO? One type is called “technical SEO”, and there are many things about technical SEO that not many people know.

Let’s learn more! The best SEO services in your area can help you with technical SEO.

Technical SEO includes webmaster tools such as Google Search Console, Bing Webmaster Tools and Yahoo Site Explorer, for which the major search engines provide these services to help identify errors with your site or pages on your site. This can be helpful if you’re experiencing ranking problems or want to increase the visibility of your content in the SERPs (search engine results page).

Technical skills required: HTML5, CSS3 and JavaScript knowledge is essential. The best SEO services can help you carry out content audits and link audits and keyword research. For the technical elements, the following factors will be taken into consideration:

• Page/site speed
• Maintainability and load time of the site
• Google Analytics setup and implementation
• Sitemaps for indexing your website pages under significant search engines (such as Google and Bing)
• HTML tags, alt attributes and robots meta tags
• Unused code/pages/templates on your site
• Generated sitemaps for crawling pages on your site. Add-to-fav icon URLs (blogging sites or news sites that let readers save stories to their browser’s bookmarks bar)
• XML sitemap for subdomain or sub-folder configuration
• Server response headers (speed of data transfer between server and user)
• URL structure (overly branded, long URLs, URL parameters like session IDs or tracking IDs, etc.)
• Duplicate page content (page-level canonicalization)
• Sitemap file format (video sitemaps, news sitemaps, etc.)
• Site restructuring (includes moving pages or entire websites from one domain to another or reorganizing the site’s URL structure)
• Content migration/redirects (includes transferring content to a new page structure)
• Non-indexed pages and thin content on your site should be identified as well. Please note that pages with little content should be identified and restructured accordingly.

Technical SEO is not only for large corporations; it can help businesses of all sizes gain more visibility on major search engines like Google, Bing and Yahoo! Handling these tasks will allow you to focus on your business or service, which will improve the bottom line.

Ways to Make a Technical SEO Recommendation

1. Ask the Client

If possible, ask the client or company to respond to a series of questions regarding their website and what they think they would like to achieve from SEO services. Address the following questions:

• How many pages does your website have?
• What is the domain name for your online presence?
• Is the target page content unique or duplicative on your site?
• What is the purpose of this page on the website?
• Does the target page have meta tags, such as keywords and descriptions?
• Does the page follow SEO standards for implementation of titles, meta tags, headings and bold?
• Does this content follow SEO best practices?
• High-quality content for users and search engines?
• Keyword research and use of focus keywords?
• Relevant pages linking to relevant pages?

2. Discover the State of Search

It is also an excellent idea to discover the current state of search. The following questions will help with this part of the process:

• How many pages are indexed by Google, Bing and Yahoo?
• Are there any errors, warnings or notifications for low-authority or thin content pages?
• What is your website’s loading time?
• Do you have a sitemap file?
• What is the URL structure (i.e., keywords in URLs like session IDs or tracking IDs, etc.)?
• Do you have broken links on your website?

3. Fix the Errors

Any problems/errors with the site should be addressed and fixed before moving forward with content changes or linking to other relevant pages. Make a list of any problems with the current site, and then go over them to resolve issues.

4. Focus on Brand visibility

When trying to achieve brand visibility, technical SEO is critical. Branding requirements include proper use of logos and links from relevant pages on one’s website, as well as ensuring that high-quality content is being used so Google can best categorize your website. Links are also essential to branding online presence. Branding also includes using titles, meta tags, headings, and bold correctly on all website pages.

5. Desired SEO Results Question

Each company is different, so it is often helpful for potential clients to answer questions regarding what they think their desired SEO results would be. This would include what they believe the ideal outcome for their business or website would be.

6. On-Page SEO

Technical SEO can help achieve higher visibility on major search engines like Google, Bing, and Yahoo. Regarding technical SEO, pages should be well optimized with high-quality content that uses keywords in titles, meta tags, headings, and bold. Pages should also have a relevant link structure to ensure that quality content is being linked to other relevant, high-quality pages on a website.

7. Work on Recommendations

Clients can help by responding to questions such as:

• How many pages does your website have?
• What is the domain name for your online presence?
• Do you have a sitemap file?
• Does the page follow SEO best practices?
• High-quality content for users and search engines?
• Keyword research and use of focus keywords?
• Relevant pages linking to relevant pages?
• Is the target page content unique or duplicative on your site?
• Does the page have meta tags, such as keywords and descriptions?
• Does this content follow SEO best practices?

With all of these questions answered, it would be easier for a technical SEO professional to make recommendations. Once the goals are set, it becomes much simpler for an SEO company to develop a strategy that achieves those goals.

8. Improve Search Visibility

Technical SEO can help search visibility in three main areas:

1. Enhanced user experience for organic search users via an improved technical infrastructure;
2. Increased traffic from relevant keywords and phrases;
3. Higher conversion rate due to an improved user experience. There are other benefits as well, including faster site speed and better security.

In order to implement the changes, a company needs to fix errors with the coding on their websites. After those changes have been made, it is essential to remember that SEO is an ongoing process and requires regular maintenance. And when done correctly, technical SEO can help a company’s website shine in the rankings.

9. Improve Website Crawlability

Technical SEO helps improve a website’s “crawl ability”, which includes URL errors, broken links, redirects, and XML sitemaps.

URL errors occur when a page has a 404, 301, or 200 code. Broken links happen on websites with broken hyperlinks to pages that either no longer exist or new URLs. Redirects can be used to fix broken links and also to change the location of web pages. A site’s XML sitemap helps search engines determine if a website is “crawlable”, and it includes all of the pages on a website.

Technical SEO can help achieve higher visibility on major search engines like Google, Bing, and Yahoo! When it comes to technical SEO, pages should be well optimized with high-quality content that uses keywords in titles, meta tags, headings, and bold. Pages should also have a relevant link structure to ensure that quality content is being linked to other relevant, high-quality pages on a website.

Technical SEO Tips to Instantly Boost Your Traffic

Do you want to know how a technical SEO strategy can boost your traffic? We are going to talk about why what it is and how it works. So now that you’re interested in the topic, let’s dive right into it.

1. Avoid a Bad First Impression

Imagine you go onto a website, and it redirects you to http://site.com/login or something similar. The first thing that comes up in your mind is the site probably doesn’t care about their business, but they are more interested in getting people’s email addresses.

The truth is that you probably just took a short look at the website and didn’t understand how it got there, to begin with. For example, if your main domain is www.xyz.com redirecting all the visitors to login.xyz.com looks like an extra step when they are two different websites sharing one ‘company’.

2. Check Page Loading Speed

This is probably one of the most important parts of technical SEO, and if you want to improve your traffic, you need to check your page loading speed. When it comes to Google, their algorithm will prioritize websites that load faster than others and rank them higher (at least temporarily).

3. Get Indexed Faster

People shouldn’t have to wait for a specific amount of time before Google decides to index your website. If you follow the steps in this article and optimize your internal pages, you can get indexed within hours.

4. Make Sure Your Mobile Website is Optimized

Here’s an example: Have you ever gone onto a website and had to use the mobile version? In some cases, that mobile version is very different from your desktop version, which confuses users. Just make sure you optimize your website for all devices, and there shouldn’t be any issues. If that wasn’t bad enough, Google also penalizes websites with a separate mobile URL.

5. One Internal Link Can Boost Your Rankings

One internal link can boost your rankings for a specific keyword, and it won’t take long before you see results. Just make sure to avoid pages with ‘bad’ links because they can hurt your website when Google de-indexes them (and trust me, they will).

6. Make Sure You’re Fully Crawling Your Website

You need to make sure Google is crawling every page on your website. If they aren’t, then you can still get into SEO trouble.

7. Add Structured Data Markup

Structured data markup is one of the most powerful tools in technical SEO, and it helps search engines understand what your site is all about. When used correctly, it can boost your rankings and traffic instantly.

8. Check Your Duplicate Content

Do you have a lot of duplicate content on your website? If so, then it’s going to hurt your SEO efforts because Google doesn’t like repeating the same thing over and over again. In fact, they want one URL for each piece of content on a specific website.

9. Take Advantage of Internal Links

You can add internal links to blog posts, and they can boost your website for keywords related to that page. For example, if you were writing a blog post about Technical SEO, you could link to terms like technical SEO workflow, technical SEO audit step by step guide etc.

10. Fix Broken Links

You need to make sure you fix all the broken links on your website. Just plug in some free software like Xenu or XENULink to do this, or hire someone to fix them. If Google comes across some, they will penalize you and stop indexing some of your content.

11. Get Rid of Duplicate Titles & Descriptions

Search engines don’t like it when you have the same title or description for more than one page. By removing duplicate titles/descriptions, you make it easy for Google to understand what your site is about! If you do this, then Google will ignore your website and stop crawling it.

12. Remove Duplicate Meta Robots Tags

By removing duplicate meta robots tags, you are telling Google not to crawl your website multiple times. This is good because it will save your bandwidth and load times for users.

13. No ‘Hiding’ Text on Your Website

You need to make sure you don’t hide text with CSS because Google won’t like it. This can hurt your search engine rankings, and you need to avoid it at all costs.

14. Add Videos & Case Studies to Your Website

Videos help improve SEO (in some cases). Just make sure the video isn’t too long or outside of what people are looking for when it comes to the topic on your website. For example, if you write about dog training, then a video about football isn’t going to help SEO.

15. Use Real Words & Catch Phrases in Your Title Tags

Many people still think you need to stuff keywords into title tags, but that is wrong! You want real words and catchphrases relevant to your website when it comes to writing out your title tags. If you are writing about technical SEO, the title tag would be something like Technical SEO Guide for Bloggers.

16. Take Advantage of ALT Image Tags

ALT tags need to describe an image in detail, and you have to make sure they are optimized for search engines; otherwise, your website will lose rankings! Also, don’t just use any old image. Make sure it’s related to your website.

Technical SEO is something that can boost your rankings in Google by following the steps above. It’s also one of the easiest ways to dominate your competition in the SERPs.