The Trends All Marketers Should Pay Attention to in the New Year

Marketing trends come and go; that’s a fact. It’s what makes this industry exciting. There’s always something new to try. And if you’re smart, you’ll get on some of these trends before any of your competitor does, and reap all the benefits.

With the new year and new decade coming in just a few days, we thought it might be useful to share with you the top marketing trends we can expect this 2020. Here are some of the biggest ones you should be looking out for.

1. Personalization

Speaking of attention, another way you can retain your customer’s attention is through personalization. They hate it when they’re being served content that’s not relevant to them. Nothing makes a user click X faster than seeing an ad that has nothing to do with their needs.

With personalization, you can get rid of all the generic ads and provide customers with marketing messages that are more meaningful to them. This requires more work on your part but the returns are much higher.

And it doesn’t have to stop at ads. You can extend personalization through email newsletters, AI chatbot responses, and product recommendations. This is just one way to make their experience with your brand more memorable, making them more likely to buy from you.

Marketing Trends for 2020

2. Shoppable Posts

Social media today is more than just a place to find updates on your family and maybe some hilarious cat videos. It’s where people shop! Marketers realized the power of social media a long time ago and the platforms themselves know this so they have adopted features which allow users to shop directly.

For example, on Instagram, you can now shop for products featured in photos. All the big brands are doing it, and so should you. For example, for big designer fashion houses like Dior and Versace, you will find a dedicated shop tab on their page which will lead you to their website to buy their products. You may even find these shoppable posts on your own Explore page!

This only means that you have a lot of potential to be discovered by customers. If you haven’t established a social media page yet, now is the time. The best places to be in are on Facebook, Instagram, and Pinterest. You can make use of shoppable posts and have your ads featured. These are powerful tools that marketers can use to drive even more sales!

3. Interactive Content

For a customer to buy from you, they need to have some engagement with your brand. Even if you’re relatively new to the scene, you can attract customers with simple engagement. This is best done with interactive content. This type of content can come in the form of a quiz, games, assessments, contests –basically something that’s intended to create an experience with the user.

It’s a very wonderful tool that allows you to create a relationship with your customer. Your story becomes a part of their subconscious. And in this hyperactive world, your customers attention is a valuable resource that you can harness. Once you keep them longer in your page, you can take this opportunity to offer them products or services that they might like.

4. Featured Snippets

Featured snippets are the quick answers that appear on your search results. This is the answer provided to you by Google before you can even click on the search result. If you’d like to stay on top of the search engine game, featured snippets should be one of your top priorities.

Also called as position zero, featured snippets are easy to implement on your website. You only need to create outlines of the information that’s already there. The sooner you implement it on your SEO, the further ahead you are from your competitors.

What are your thoughts about these marketing trends? Which of them would be the most applicable to your organization? Share your thoughts in the comments below.

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