10 Ways to Handle Negative Customer Reviews for Your E-Commerce Business

Online customer reviews can motivate numerous feelings from us. As customers, we frequently depend on them to direct our buy choices. As business heads, we both praise and fear them as they can impact customers to purchase from us or to click that “x” and leave our shop altogether.

Giving an ensured 5-star involvement to each customer is impossible. In the long run, you will need to manage negative reviews.

From a customer point of view, negative reviews can adversely affect your business and can drive down your posting on customer review sites, making it harder to discover. While nobody wants to receive negative reviews, they once in a while occur. Here are ten different ways to manage them should they happen.

Courteous treatment will make a customer a walking advertisement.


Handle Negative Customer Reviews

1. Respond on the Dot

At the point when a negative review springs up on your site, the main thing you should do is make a response. Speed is of the essence. Bad reviews cannot be disregarded.

Instantaneously responding to negative reviews demonstrates the customer that you care and esteem their opinion. It may be the impetus that outcomes in an individual who had a bad experience with your business allowing you another opportunity.

The customer thought it was important enough to post a public, so treat it as urgently. Respond rapidly; demonstrate that you’re tuned in to customer feedback and that you’re a functioning member in your business.

In the event that it is a troll review you have received, the best thing you can do is remain silent. In the event that you try to take part in any way, chances are that you will just worsen things as that is the very objective of such comments.

Irrespective of the circumstance and the truth of the reviews never erase a negative comment. This will in all probability result in no less than one (presumably progressively like a crowd) angry customer, shocked that their feedback has been silenced.

The main way a genuine bad review may vanish is by addressing to it head on and taking care of it. With time working against you, many utilize canned responses. Reordering a conventional reply won’t help you in anything. Address your customer’s rough review in explicit terms. Doing as such can even be an advantage to your business. In the meantime, you should monitor social media and other review websites to guarantee the damage doesn’t spread.

Without giving in excess of a couple of hours a chance to go after the review goes live, connect with the customer and take total responsibility for customer’s troublesome experience. In particular, don’t send them a private message. Do this publicly for your whole audience to see.

Doing this not just show to the unhappy customer that you are eager to take responsibility for whatever occurred, yet it also reveals to the rest of your community that you are an obliging entrepreneur who esteems their customers, responsibility and transparency.

Apologize to your customer and let them realize you will take the necessary steps to ensure their experience ends up being a positive one and that you will address the issue at the earliest opportunity. Just respond in a modest, polite and apologetic manner. This demonstrates your audience the sort of individual they are working together with– good or bad.

2. Contact The Customer’s Issue Offline

When you’ve responded publicly online, reach the customer personally to demonstrate it’s not just for show. Send them a message/email their Google address or call them to perceive how you can make it right. This kind of additional mile effort may even urge them to return and change their review or post another one.

You ought to find a way to balance the negative reviews with positive ones. You can end send emails to past customers with a link attached to your page. The more great reviews you have, the less important that negative one will look.

Depending upon the issue, rather than respond to an adverse review by leaving an open remark, it might be smarter to answer privately by means of email or call. If you settle the issue to the customer’s satisfaction, leave a comment in the public.

3. Be Well-Behaved

It’s critical to pursue the more responsible option when responding to negative reviews. Regardless of whether a customer posts a low-blow, attempt to keep your response polite, common and went for the current issue: the customer’s disappointment.

A negative review, especially one that communicates a strong conclusion, may stimulate emotions that could prompt a sterner response than should be expected. Set efforts to gather your thoughts and respond by saying something like, “Thank you for your Valuable input. I would esteem the chance to talk with you about your experience. Kindly get in touch with me at your convenience.”

If, after talking with the customer, you find there is merit to his remarks, take proactive steps to remedy the situation. Whenever justified, give compensation as a coupon or discount.

4. Appeal The Customers to Erase the Defamatory Reviews

Most customer rating and reviews sites won’t enable you to remove reviews. In such cases those are defamatory or criticizing, demand that the site bring it down.

After resolving the customer’s issue, allow a brief period to pass. When that period has passed, reach out to the customers carefully, inquire as to whether the solution has worked out well and if there is anything else you can assist them with.

Additionally, make sure to include a respectful request for the customer to either remove or edit the review. On the off chance that a customer alters their review from a poor one to a better statement for the company’s customer service, this is the most ideal situation. Not only you receive a positive review, yet the proof of your service remains for all to see.

In some case, a customer won’t be eager to change their review to a positive statement, simply– and kindly– request them to erase it. If you have settled a customer’s issue, in many situations, they will be upbeat to complete one of these two things. No matter if the review is removed or edited to reflect a positive result, it is a success for your E-Commerce business.

5. Resolve The Situation by Offering Incentives for Reviews

Continuously offer to make your wrongs right. If someone was unhappy with their meal, welcome them in for a free dinner on the house, and put your best cook on it. If their shirt arrived with a tear in the sleeve, send a substitution one — and do it ASAP.

Usually, customers won’t take you up on your offer of a complimentary gift, however it’s essential that you offer in any case — if just to demonstrate potential leads that you’re willing to go the additional mile.

At the point when your customers compose a review for you, they’re helping you out, so it just makes well to reimburse them. Businesses that offer small incentives — like a coupon or promotion code — for composing reviews, see a major knock in the volume of reviews they get and it assists with estimating customer commitment. After apologizing to the customer and letting them know that you will redress the issue, follow through on that guarantee.

On the off chance that needs be, ask the customer what they figure a suitable answer for the issue may be and locate a sensible shared opinion for the both of you to possess. This is how you create lifelong company loyalists–maybe not the unhappy customer (though potentially), yet unquestionably for the individuals who are happy with your offerings and see this wonderful showcase of superior customer service go down.

By not just taking responsibility and acting in a straightforward way, however by giving a magnanimous solution, customers will trust your brand in a much more meaningful way. This sort of connection tells customers that if there is an issue with their request or experience, your organization will solve it without making the purchaser go through the motions or be out and out disregarded.

Keep in mind, nonetheless, that finishing on your answer is much more vital than only exhibiting one. Actions speak louder than words, all things considered. If, after settling the customer’s complaint, issues keep on persisting, at that point it is proper to move your discussion to a private channel– phone or email– with the goal that you and the customer can get progressively on the problem and the solution. Furthermore, doing this demonstrates your customer your devotion to fixing the issue and guaranteeing that they get what they need.

6. Pay Attention to Negative Reviews

Mostly, individuals who leave negative reviews aren’t to defame you. They simply need to express their opinion about the experience. Take such reviews on their benefits, as they may uncover an area of your business that could profit by progress.

Customers need to realize it’s a genuine human reacting to them — not a bot or any system. Endeavour to be as authentic as possible in your answers, and keep the promoting talk and language out of the condition. Keep it genuine, conversational and fair, and customers will value it.

7. Turn it around for Future Customers

Negative reviews can profit your business. If every review is certain and overflows with four-and five-star ratings, potential customers could end up suspicious, feeling that the reviews are “produced” rather than being left by real customers. As confusing as it sounds, the way that negative reviews show up can add to building trust, rather than reducing it.

Indeed, even the bad remarks can progress towards becoming chances to make your business look great. By basically dealing with things in a positive and helpful way, you can demonstrate others that you care about your customers. Possibly you could also point out the strong track record you have in providing great goods or services.

Since somebody has effectively drawn in with you through their criticism. Try not to slight them or change the subject without really tending to their worries, or it will appear you simply need to dispose of them. This can take some mind and practice to get right; however it’s advantageous to figure out how.

8. Be Sympathetic and Keep Calm

Sympathize with the customer’s complaints. Saying “apologies” can go far in making a customer feel like their opinion is valid (and esteemed). To make it one step further, you can even make suggestions for a better experience next time around.

Many people won’t turn against your company since they read a bad review or two. They will most likely write to you when they see you responding to those remarks like a jerk.

It is far from easy to keep a cool head in the face of a rude, negative, and conceivably abusive individual. Your first response will be to counter in kind. Oppose that ask. Pause for a minute to quiet yourself down before you respond.

9. Encourage Customers for Review through Mobile-Friendly Process

To balance the effect of a negative review, encourage customers to leave reviews. In any case, don’t attempt to impact them by asking that they leave just positive reviews.

This implies if you want to gather more reviews, you will need to ensure it’s simple for customers to compose reviews on the go. If you make it super-simple for your customers to compose, submit and share reviews from their phone or tablet, you’ll get more reviews.

10. Share Reviews with Your Employees

Ensure everybody in your company knows about reviews you’ve received, both positive and negative.

Not only will that help to ensure you prevent similar problems in the future, it assembles a client driven outlook among employees.


Going ahead, potential customers will see your positive attitude and think of you as reliable—regardless of whether they haven’t locked in with your business yet. That is the intensity of a customer review. That is the reason it’s urgent that you remain over them. By thinking about the review procedure as an expansion of the customer service experience, you’ll handle it like a professional and your customers will hold returning, in actuality, and online.

Negative reviews are not excessively bad. They can support your business, they’re easy to handle and you can easily combat them by simply getting more reviews all in all. Keep in mind, a great deal of customers will filter through negative reviews to get a sensible perspective on a product or a shop’s services. A few issues are unavoidable, yet others can be handled effectively. In case you’re an organization that does things the correct way, particularly when things turn out badly, most potential customers can get on that if you respond effectively.

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