For business owners, each and every day means thinking about various aspects of their business, and there are also a lot of different things that have to be done on a daily basis.
Naturally, with so many things on your mind and so many tasks on your hands, there are some things that simply slip through, or are seen as less important due to the fact that they come up less often, and are completely ruled out.
One of the things that easily get pushed under the rug is graphic design. Most businesses tend to focus on this aspect only during the beginning and once they’ve done it, they seldom look back at it again. However, design is very important and its effectiveness changes over time. Simply put, the standards for something being visually appealing change over time and this needs to be addressed.
This means that redesigning is very important and it should be done at least every 5 years. Now, some people might think that investing in graphic design is not a priority and that you can go fairly cheap, but this is not true. There are a lot of different benefits to good graphic design accept “blunt visual appeal” and this is why a lot of the successful companies and marketers invest so much in it.
Designs are actually a vital part of any business and they can be directly responsible for a company’s success or downfall. It’s not that designs are solely responsible for how well a business organization performs, but they can also have a great effect on how a business organization is perceived, especially if that business organization focuses a lot of its efforts online.
Graphic design is perceived by most people as something basic, almost an afterthought in the overall business strategy. To the layman, it’s only about creating good images, pictures or other forms of visuals. This is not entirely true, as good design can create amazing products and marketing material that will provide a great experience for the buyers, help make your brand highly recognizable, and attract a lot of attention. That is the reason why famous companies outsource graphic design services. So let’s see what all the benefits of great design are and how investing in it will pay off.
Probably one of the most important things about design is that it is directly connected to your branding. The better the graphic design a business has, the easier it will be to spread brand awareness and have an effect on a large number of people. One of the best ways of building a good image for a business is to use, well, good images and creative design.
The first thing to know is that your whole branding strategy needs to be consistent and since design is a big part of branding, all your visuals also need to fit in well with each other. A company’s branding campaign starts with amazing visuals and these usually include a company logo, website, company colors, uniforms, vehicle colors, promotional material, product design etc.
All of these things extend to your whole business and represent you in the way you want to be perceived by your consumers and potential customers. However, when branding your business, it’s not just about having visually appealing design – your brand design needs to be effectively aimed towards your target audience and help get your business closer to them and show them you are professionals that can be trusted.
Your design also needs to show a clear connection between your products or services and your core brand values. This is why you need to invest in a unique design that will focus both on your products and your promotional efforts, as products will often change over time.
As much as it might seem that design doesn’t do that much, it can actually offer a number of benefits or break barriers. This is especially true when it comes to small business organizations that haven’t yet built a name for themselves. For small business organizations, the image they show to the public is very important and they have little room for mistakes.
In order for a business to show that it is reliable and to look professional, it needs to have exceptional design that invokes trust and confidence in potential customers. For example, if you have a small business which is basically unknown and focus your business efforts online, it is essential that you have the type of design that is engaging and doesn’t clutter your website or make things difficult to find.
Why is this so important? Well, the online world can seem a bit distant and the first impression a potential customer might have of your business is based on your website or the graphic design of your products, promotional material, and so on. If a customer lands on your homepage for the first time without knowing anything about your organization he or she will have a much better first impression of your business if your design seems appealing and professional to them.
It might not seem as much, but a good first impression will help make people perform an action on your website or in real life. They might want to learn more about your business, ask questions, check products etc. Additionally, good design makes a business look more serious and professional. When a person sees an “ancient” website with a basic and unappealing design, he or she might think something like “if they didn’t even bother to make their website look good, why would they bother making good products?”
There are two things that matter in business: offering good products/services and effectively presenting them to the consumers. A lot of entrepreneurs make a terrible mistake in thinking that just creating amazing products is what it takes to attain success. Think about this for a second – if you have great products, but nobody sees just how great they are, how will you be able to make people buy them from you?
Displaying and showcasing your products wherever you can is very important for making sales. It’s not all about making something look neat, but with good design, you can also entice and persuade people to check your products out. For example, designing great promotional materials or ads that capture the essence of your brand philosophy can make people feel drawn to your products.
By presenting your products in a good way, you are instantly promoting their value to the customers, and making them think highly of the things you have to offer. When a person sees a modern, creatively designed ad for your product, he or she will immediately get excited and curious. Colorful videos and images simply appeal to our brains, and if you come up with the right targeted design and combine it with a good message, you will get people’s attention.
The reason why visual content is much more important than textual content is that our mind can process visual content more quickly than written content. This is why it’s all about presenting yourself through great designs and catching people’s attention. Modern consumers don’t have a lot of time and they want quick and effective information, and this is what good design provides them with.
The modern business world is saturated with all kinds of different companies, and there are a lot of those who offer the same products or services, or quite similar ones. This means that it’s quite difficult to create a business which is recognizable and stands out from the rest. Unique and memorable design is just what these business organizations need, as people can connect the name of their brand with their unique design.
Of course, this means that the design and the brand complement each other. Even though a business might not be really unique, having unique designs will make it memorable enough for it to matter. As we’ve mentioned before, visual content is more memorable and can be understood more clearly, so if your company has great design, people will tend to remember you because of it.
For example, if you own a pet shop, a great logo design might include a small logotype of an animal, like a dog or a cat. This immediately creates a connection in a person’s mind that you have something to do with animals and, soon enough, they’ll remember that your logo in fact represents a pet shop.
A company that takes care of its appearance is perceived as a serious one, and this doesn’t relate to just your marketing materials and website, but the interior of your offices as well. The way your interior space looks is very important when you have potential clients or partners visiting you. However, this is not the end of it – a well-designed workspace also affects all the people working there.
When employees come to work and wear the uniforms designed specifically for your company, go through rooms which are decorated in congruence with your brand’s overall design theme, see your logos, pictures, and so on, they will feel like they are part of a big team, a family, and this will inspire loyalty and engagement.
In order to build an identity for your business, you must start from the inside and there is nothing better than enriching the whole environment with your brand’s unique design and color scheme. Each day, when people come into work, they will constantly be reminded of where they are and what they represent. They will feel like a part of something bigger and become a team dedicated to making your vision more successful.
Millennials love good product design! In the past, it was important for products to serve a need and be useful. However, as time passed, not only did their functionality improve, but their design as well. Just look at smartphones – they are getting thinner, lighter, and offer great user experience. Modern consumers like to have products that look good, stylish, are multi-functional and present no nuisances.
Additionally, everybody simply wants “cool” and unique products as well, especially millennials who consider their gadgets to be their best friends. Consumers don’t want to settle for something everybody has – they want a variety of choices and creative solutions that help them create products that both look good and have great functionality.
Some might even say that product design is actually more important than functionality. There are many consumers who make their decision based solely on how a product looks and don’t even consider what they can actually do with it. Millennials are used to getting something quick and easy, and they would rather go for simplicity instead of having advanced features that require time to be properly utilized.
In the end, innovation is the key for a business organization to stay competitive and find new sources of revenue that will help them grow. The past developments in the business world have taught us that design plays one of the key roles as an innovation catalyst. Innovation is not something that happens overnight – it requires constant work and brainstorming.
The same thing applies for design, as you cannot apply a quick fix that will simply take care of all the design needs your business has. It’s a process that develops over time and delivers returns that grow gradually. This is why a lot of business organization today has designer departments that work solely on their company’s design needs.