19 Popular Logos With Messages Hidden In It

Nowadays, most popular company logos hidden various messages within their symbol. Conversely, making a creative logo is always considered to be extremely tricky task for every graphic designer. But the most popular brand logos were shaped with the hidden messages in it.

Moreover, in this article we discuss about the inspiring and creative hidden messages in the popular logos for your inspiration. My favorite logo designs are FedEx, Amazon, Pinterest, Gillette,VAIO, Cisco, Tour De France, Toblerone, Continental, Northwest Airlines, KOLNER ZOO, Galeries Lafayette, Museum of London, Formula 1, Baskin Robbins, BMW, NBC, Goodwill and Hershey’s Kisses. Now just tell us about your favorite logo.

Whether you notice it or not, every intelligent company or brand logo talks to its observers on numerous levels. There are various recognizability features includes in the designing of creative logo, if the logo is not related or too much difficult for its brand, then the risk factors contain in it and doesn’t properly communicates according to its brand’s message. Afterwards, companies jeopardy irritating their consumers while they formulate the extreme modifications to the logos people love.Subsequently, give a deep look at the few logos that reveal clever, just about their marketing strategy.

Additionally, you may have to become aware related to the hidden features of these marvelous designs hold in the history. But for additional creativity you need to look hard enough to observe them all? Just visualize, why the business enterprises spend enormous figure of money in to advertising? The simple answer is that for selling their products, as well, there’s no doubt, company or brand is very much depends on the company’s logo. The creative logo designing in certain degrees, represents the company’s brand. Alternatively without having a logo, you are just like selling your products into the flea market (night market) that no one interested in it.

In short, you can say that a logo is just like a dominant innovation that chat directly with its consumers. As well designed and sparkling logo shouldn’t be too difficult to understand and it must be easily recognizable in an immediate effect. Whereas,a few logos are shocking and straight forward, as well transmit hidden messages or secret codes that possibly will blow your mind. Now at the beginning of the article, look at 19 popular mind and eye catching company’s logo for your better understanding about logo designing.

FedEx

FedEx

With their speedy delivery guaranteed they have hidden an arrow between the E and X in their logo.

Amazon

Amazon

The underlining arrow which starts from A to Z features a wide variety of products they offer. The arrow also considered as a smile for their better customer satisfaction.

Pinterest

Pinterest

The point Pinteretst is for users to pin web clippings into their own customizable online board, so it’s not a surprise that a pin has been incorporated into the letter “P” in their logotype.

Gillette

Gillette

The hidden message in this logo is not that easy to identify, but if you look closely you will notice that how razor sharply the “G” and “I” have been cut. This represents the sharpness and precision of Gillette Razors.

VAIO

VAIO

The VA of the Sony Vaio logo has been made to look like an analogue signal, and the “OI” resembles the number 1 and 0 which represents a digital signal.

Cisco

Cisco

Cisco was founded in San Francisco, which explains the name and logo itself. The series of blue lines represents and electromagnetic wave, but also you can see San Francisco’s iconic Golden Gate Bridge.

Tour De France

Tour De France

The yellow circle in the Tour De France logo doesn’t just resemble the summer sun, but it doubles up as a bicycle wheel, and the letter “R” of Tour has skillfully been made to look like a cyclist.

Toblerone

Toblerone

The Toblerone brand comes from Bern in Switzerland, which is also known as “The City of Bears”. You can easily spot the bear hiding within the mountain.

Continental

Continental

Tire manufacturers Continental looks incredibly minimal upon first glance of their logotype, but the white space is anything but redundant. Look closely at C and O and you will notice the white space creates a tire.

Northwest Airlines

Northwest Airlines

Before becoming part of delta airlines, Northwest Airlines had an incredible creative, original logo. The small arrow within the circle creates a compass, which demonstrated the brands navigational abilities. It was also cleverly positioned to make the “N” double up as “W”.

KOLNER ZOO

KOLNER ZOO

Kolner Zoo doesn’t only cleverly display a rhino and giraffe in the elephant’s negative space, but also two spires of Cologne Cathedral, the city’s most recognizable landmark. This helps make the logo specific to the city.

Galeries Lafayette

Galeries Lafayette

The script typeface gives Galaries Lafayette a cool, unequivocally French look, but the typeface also pays tribute it’s French foundation. The iconic Eiffel Tower has been shaped using the two “T’s in Lafayette.

Museum of London

Museum of London

In this logo type for the Museum of London, eye catching colors behind the text represents the geographical area of London as it has expanded throughout history.

Formula 1

Formula 1

Formula 1 if commonly known as F1. With the black F and the red pattern signifying speed on display – where does the 1 come in? Take a closer look at the white space between these two elements.

Baskin Robbins

Baskin Robbins

The Baskin Robbins ice cream chain offers a variety of 31 different flavors, and the number 31 has been incorporated within the “B” and “R” initials in pink.

BMW

BMW

The BMW brand has a background in aviation industry, and the logo stays true to this history. The white section represents a moving propeller, and the blue section represents the sky.

NBC

NBC

The white space in the center of the NBC logo creates the silhouette of a peacock, and the colors are it’s feathers. It symbolizes that NBC are proud of what they broadcasts.

Goodwill

Goodwill

Upon first glance of the Goodwill Logo you will see a half smiley face. However, this is actually just a larger version of the “G” from the Goodwill text below.

Hershey’s Kisses

Hershey’s Kisses

The distinctively shaped Hershey’s Kisses chocolates are one of the most popular in America, and this unique shape has actually been incorporated into the product logo. Look between the “K” and the “I” and you will see a Hershey’s Kiss in the negative space.

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6 Comments

  1. Very interesting! However the many typos, grammatical problems, lack of appropriate capitalization, etc., drove me away before I could finish the entire article. Please do a careful proof-read before posting.

  2. Amazing logos!!

  3. San Francisco is misspelled twice

  4. working as creative director or LogoTod Australia.

    Do you mean or or of?

  5. This is a great read, love these logos. Really great design. I really like the A – Z in the amazon logo though, that is really clever.

  6. Hi,

    Great Work Done by you by gathering such information in a blog.I Like it Very Much.even I have some other blog as like your,hope you will also like it.

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