The very first thing I love the Web for is its unceasing evolution. Year after year, the new tools and solutions appear, and others fade out. It was Flash to burst in 1996, and what now? Is it popular and much in use today? The drag-and-drop interface became widespread in 2008, yet it is called-for and has a promising future.
This year innovation is single-page websites. Actually, this kind of web design has been seeing during a couple of last years too, but in 2014 this trend picks up speed and strengthens its position in the Web community.
In this article you will find top 5 reasons why you should have a single-page website and what major options differ these sites from regular multi-page themes.
The definition is very clear, it means exactly what it sounds: a single-page website is a site with one page on one URL. It is a scrolling design that goes down or aside and requires no clicks.
This is a non-standard one-page website design with an air balloon to show you the way.
There are dozens of reasons out there but these are the top 5 reason why one-page websites are great.
A single-page website is a perfect variant for neatniks, who like everything to be clean, well-organized and neat. A one-page website limits you in space, so you need to sort out the content and give your visitors just the most vital things to read. Still, the limited page space doesn’t mean that you can stuff the entire site with text/images and make it messy. The whitespace concept refers to this kind of website design the same as to others.
There are many tricks to place more content on less space. Here I mean geometrical shapes, typography, images (that are more exhaustive than words), bullet lists, infographics, lightboxes, etc.
The very interesting case is when you redesign your regular web project consisting of many pages to a concise one page theme. Then, it is a whole clean-up of the mess you have gathered since your site was launched. It is like you move from your old house in the suburb to a compact apartment in megapolis: you won’t take your child toys that you save as a treasure, right?
Another reason for you to organize a brief one-page theme: users love simplicity. There are tons of websites that a user may need to look through before he/she finds a needed company, service, product or specialist. It is impossible to read attentively every single word on a site that is why we usually scan information and take into consideration just a very small piece of it. It is easier to scroll through a simple one-page theme then browsing through numerous pages all designed with much content.
Even if you find this to be a problem(I mean getting everything on the only page of a website), because you have so many information for your clients or you need your site to be exhaustive and useful, at least make an effort to do it! It often happens that you are afraid of something new, but you can’t imagine how you lived without this novelty after you finally try it.
This website has a three-slide gallery in the Header. They are scrolling by the text buttons on both sides of the page. Still, the site navigation is represented by a vertical scrolling. The design consists of images mostly.
This medical design in green shades seems to be hand-drawn. The vertical slides of the page are done with original animations. The last section of the site is informative with the hours and social sharing buttons.
Trends come and go, it’s true, but do you want to stay in shadow of your competitors till the current trend will be changed by something new? I hope you won’t wait that long. That is why single-page website is an awesome solution to have this year, it is on the peak of popularity now, and users seek for it.
You will get not just a trendy website, but also a user-friendly and delightful page if adopt scrolling on it. And isn’t clients’ delight your primary goal?
This beauty and fashion related design is a new site from Lancôme. This one-page website with parallax scrolling looks fabulous.
Storytelling is one the most effective approaches to compel users to convert. It works much better than any optimization strategy, still if it is done in a right way.
It is a common misconception that storytelling approach is in writing a long text. Images and videos tell a story, too. The scrolling one-page websites suit this trend better, than multi-page projects. Before we continue this point, I will determine some major components of storytelling in web design (there are actually more of them, but these are the basics):
A single-page website that tells a compelling story will gather maximum users for you, that’s for sure.
This website tells a story and does it via a few most powerful approaches: video, images, and scrolling single-page design.
Navigation is a cornerstone to any website being it a business project or a portfolio page. Complex navigation takes too much time, and as a rule, it alienates users. This is also a reason why minimalism and simplicity are so widespread web design directions today.
One page websites are good for being maximum plain. It is necessary to scroll your mouse wheel in order to look through the entire site, what can be easier?
If you are very and very creative person, you can express it within a single page website by applying horizontal scrolling to it or any non-standard scrolling scheme, e.g. a few slides right, then down-left-again down, etc. You are not limited by the only scrolling option, so here you can realize your non-standard ideas.
This website is a pleasure to look through, because you can use either scrolling or clicking. Anyway, the content is housed on a one page but with a few sections.
This point repeats the previous one to some degree, because all the essence here is the navigation too.
I don’t want to tell you how good responsive design is, you must have heard it thousands of times. I just want you to tell that scrolling websites are the part of responsive concept. Let me illustrate an example: A friend of mine has a business website with a pretty clean design and clear navigation. Still, the menu bar has a drop-down section, which is hover sensitive. It seems to be a common thing for a multi-page website, but he hadn’t predicted the impossibility to launch the sub-pages of a site, when he developed a mobile version of the theme. Users don’t have mouth for their touch-screen devices. That is why, it took my friend a whole new process to redesign his mobile site.
Here the point is that one-page sites are great for smart phones, tablets and various gadgets that we have now. This kind of website designs are navigated by a simple push of a finger and it pleases users a lot, believe me.
Now you probably think about the future of your website, because all I have mentioned in this article is good for starting up and creating a new site. In a case you already have a website, and it is a classic multi-page design, you have a few options to choose: leave everything as it is, perfect your site but leave its multi-page structure, or rebuild it into a modern one-page solution. This choice depends on what your current situation is, whether you site is profitable and effective or it is a just-to-have thing. You know all the benefits of this new trend and you understand the benefits you have now. Take a time and think over!
If you have any questions, ideas or you want to share your personal vision on this topic, feel free to leave a comment in the section below!
In this presentation, you’ll find a variety of highly-creative, beautiful and most importantly inspirational designs which is following the same trend of single page designs.