A good designer knows that print design and web design are like apples and oranges-what works for one medium may not work for the other. Nowhere is this more apparent than with fonts. Due to the limitations of some imprint methods, there are certain fonts that simply will not print correctly.
There’s little to worry about if you are going to be working exclusively with digital media, but chances are you will eventually encounter clients who want a uniform brand identity across all media platforms, print and web alike.
Finding the right font for your cross-media design project also means looking for typography that will make an impact on your audience-not on your budget. Fortunately, there are plenty of free fonts for print as well as fonts for the web. These versatile fonts are great to use when a campaign spans multiple mediums.
Since bold fonts are thicker than normal, they print extremely well no matter which imprint method you choose. Likewise, the added girth makes them eye-catching in both web and print designs, making them perfect for headlines, subheadings and logos.
Fonts are an important tool for creating a brand identity, and designing for high-end brands often require the use of fonts that have a simple sophistication to them. Elegant fonts can be on the thin side, so whenever you use one for a print design, make sure that no part of the font is ever less than 1.5 pt think.
Serif fonts can be problematic in print because the serifs themselves are often smaller than 1.5 pt, which is difficult to properly print. Sans serif fonts are much more likely to be print-friendly, and are often used as headlines and titles in both print and web designs.
Designing with retro fonts is a great way to evoke an emotional response from your audience by triggering feelings of nostalgia. Best of all, retro fonts are perfectly suited to print since their design aesthetics are often drawn from a time when all designs were print designs.
If you want your print design to speak to a young, modern audience, then it’s crucial that you choose a corresponding font. Modern fonts can range from hip and trendy to forward-thinking and futuristic. However, since many modern fonts are created with only digital design in mind, you have to be careful which ones you choose for your print designs. We’ve selected several that are designed to work with most imprint methods.
If you’re struggling to get your printed typography to look as good as it does on the web, don’t be afraid to seek out tips for printing fonts. Got any particular questions, concerns, or favorite fonts you’d like to share? Please leave them in the comments below!