Technology is advancing faster than ever before in the history of mankind. As technology pushes forward it opens new opportunities to those who do the research and stay ahead of the curve.
The Internet has completely changed our lives. New technologies geared towards connecting people and businesses all around the world through the Internet are being created every single day. Each day we are coming closer and closer to closing the gap between the real world and the digital world. The profession that we focus on here at InstantShift.com, website designers and website developers was not around 15 years ago. 15 years later and things are shifting once again. New technologies like tablet PCs are allowing us to bring people into our digital lives when we are together in the same physical location. Tablets like iPad are opening up so many new opportunities for people to engage others with digital content real-time at events, such as tradeshows, in stores, at museums, sports stadiums, etc.
It used to be that when website designers and website developers attended tradeshows that they would hand out business cards and hope that tradeshow attendees would take the time to view their website when they got home or back to the office. Now all that has changed. Instead of hoping potential customers check out your website once they get back in front of their computer you can show them your website, samples of other websites you built, or really anything you want on the Internet right at your booth. Using tablets at your tradeshow booth to demo your website to prospective customers can greatly enhance your potential to convert a tradeshow attendee into your next customer. In this article we are going to explore how to display your website on a tablet during events, discuss the benefits of doing so, and provide you with a few tips for displaying your website on a tablet at events.
Using tablets like iPad at events such as tradeshows to show off your website is a killer marketing strategy. When it comes to tradeshows, or really any live events whereby there are a lot of other vendors there, it’s important to separate yourself from those competitors. People who attend tradeshows want to be engaged. They want to be entertained. And they also want to learn something. If you decide to implement this marketing strategy the most important thing to do is plan. If you have followed my articles here on InstantShift.com then you know I’m a Planner. I always say, with anything that you do, spend two-thirds of your time planning what you will do and how you will do it, then spend one-third of your time executing. If you take time to plan you will dramatically increase your chance for success.
It’s all about the details: Now that you know what your goals are and you have come up with your strategy it’s time to think through all of the details. During this phase of the planning process I like to ask myself a bunch of questions.
By asking yourself these questions you will start to flush out the details of your marketing tactic.
When you are at the tradeshow you will want to get there early to set up, but also to ensure that you get your iPads connected to the Internet. You want to load your website to the page that you want tradeshow attendees to see. You want to get your team prepped. Explain to them what information on your website that they should show booth traffic. Explain that once they have communicated the appropriate information and answered any questions people have that they can then navigate to the sign-up form on the website to collect email addresses. You will also want to have a plan for making sure everyone who provides an email address gets entered into the contest. Whether that means that you have to have another iPad open to the administrative section of your website so that you can see a list of all of the new email addresses collected OR that you write down the person’s name and contact information on a piece of paper after she fills out the online form. Whatever your plan is, make sure the people helping at the booth know the plan. Really it’s as easy as that. Once you’re set up it’s all about attracting people to your booth and I guarantee you that you get MUCH MORE BOOTH TRAFFIC just from the sheer fact that people are drawn to iPads.
Using tablets like iPads at your events can be extremely beneficial. Tablets are such an amazing tool. Tablets are really an untapped resource when it comes to using them for marketing purposes. Tablets have been used by people and businesses as productivity tools, but finally, people are starting use iPads as a marketing tool.
These are just a few of the many benefits that you will receive if you decide to implement this marketing strategy at your next event.
In this section we will review a few tips for successfully using tablets for displaying your website at events. That said, as mentioned earlier, if you take time to plan out your strategy and you use a little creativity, it’s really easy to be successful with this. The technology is available so why not leverage it to make your next event your most successful event ever. Here are a few tips for doing just that:
If you follow the tips above, and also take time to plan out this marketing strategy, then I know you will have success. Again, the technology is there for you. Take advantage of it!
Now that you have a better idea of how to use tablets at events for marketing purposes, what it takes to make this strategy successful, and some tips for doing so, will you use a tablet to display your website during the next event or tradeshow that you attend? Perhaps you have already used tablets at events to show off your website. How did it go? Did you get more booth traffic than you normally do at your events? Please take some time to share your experience with our readers by leaving a comment below. For those of you who are pumped about this idea and will use tablets at your next event, please feel free to ask any questions that you have in the comments section. I will do my best to answer them and hopefully other community members who have experience with this sort of thing will do so as well.