Creating Effective Web Design for Your Visitors

Websites can have many requirements. The purpose of your web page—that is, what you want to accomplish with your web page—is important to identify before any work is started.

A web page is a kind of device that can offer many features. Your web page can be an informative web page, such as by starting an online site where individuals discuss thoughts in groups, forums, or boards. You can also consider a web page for your company to improve cost performance and attract more customers.

Your web page may have an efficient element such as enabling individuals to buy items safely online, which also helps develop client comfort. In this way your company can obtain the benefit of reduced operational costs while pursuing more aggressive product pricing.

Based on these aspects, having an effective web page is really necessary.

Basic Principles of Effective Web Design

1. Attracting Attention

Drawing the interest of visitors and directing them toward certain navigational hyperlinks are essential achievements of any web page. While visiting a web page, visitors should be caught up and completely engaged by what the web page offers. This can be achieved through proper planning, where the visitor is attracted by a picture or written text and links through to a preferred web page or location. Attracting visitors’ attention can be achieved through the effective positioning of links or the use of different colors. Using a different typeface or larger picture may work as well. Think of using development components as a large arrow or vibrant banner.

2. Vital Areas

Using the area between collections and text blocks or in the website structure allows visitors to remain engaged without becoming overwhelmed. When appropriately spaced, collections of articles are much easier to read. Overly cramped items make it hard to view the website while too much makes the website look empty. A balance use of padding, the area between written text and other components like pictures, is best as it relaxes viewers. It guarantees that the writing sections are not overlapped by other components. White areas or vacant spaces have their special place in development as they can work for controlling comparisons and developing a stylish look.

3. Sleek Navigation

Visitors should be able to find the information they want very easily. This can be achieved when the web page has a well-prepared and planned structure for routing. The control buttons for routing should be clearly noticeable and should be described well. The hyperlinks or control buttons should clearly indicate where they lead to. Visitors should be able to locate the location the need while moving through several areas and the subsections of the website. This task can be performed by making use of bread crumb paths or connecting each web page with the website.

4. Typography

Selecting the appropriate print style for the articles is an essential part of web development. Different types of print styles have different experiences to share. You can create a contemporary look, a vintage look, or any look in between using different print styles. Try keeping a regular typeface dimension that is large enough for smooth reading. Make sure that all the headings and subheadings fit perfectly to the theme. This can be performed by using different typeface shading and sizes.

5. Graphics Usage

Try to enhance your website style by using.jpg and .gif pictures. Reduce the dimension of picture information and use thumbnails for collections. These are some excellent methods of using graphics on a website while also minimizing your page’s load time. Clicking on pictures should lead visitors to larger versions of the picture. Using ALT features for all pictures is best.

6. Improved Search Engines Results

Most website visitors link to the page through the search engines’ outcome pages, commonly called SERP, such as those from Google. As such, it’s necessary to ensure that your web page is developed so that its results show up clearly in SERP. Creating a sitemap helps website optimization spiders find and list articles from your website in SERP. Write smart and short headings on webpages to attract significant search engines. Use appropriate keywords in your articles to attract search engines, although note that using them in excess may be punished. Try using keywords in the Meta tag, webpage name, and body to achieve the best outcome. From the SEO perspective, reduced use of Display and JavaScript and increased use of written text are beneficial.

7. Developing a Brand

It’s essential to make your webpage a little bit different, which makes visitor curious about the webpage. Creating a logo that shows goals and including a tag line that shows the purpose of the webpage are helpful steps. Making a “favicon”—the cute symbol or graphic next to the URL in the address bar—helps getting noticed and building the initial impact of the webpage. Components such as “Contact us” or “About us” should be shown properly on the website so that visitors can comfortably access them.

8. Friendly Browser

Ensure that your website is certified with regularly used internet browsers. Following the W3C requirements helps design browser-accessible sites. It is best to create a webpage that can handle the latest editions of popular web browsers.

9. Make It Very Light

Light webpages are easy to open. Images and written text add to the bodyweight of the site. The ideal size of a website is between 25K and 64K, and your focus should be on features more than pictures.

10. Analyze It

Follow the TETO rule: Test often, test early. Regular debugging of webpages and examining performance are essential steps for maintaining the quality and standards. Tests are considered essential to web style as they can fix problems that a developer may not have expected while developing the web page.


By considering these concepts for efficient web developing, you can achieve a lot with your web page.

Important Features of an Effective Web Design

1. Balance

Balancing is all about guaranteeing that your style doesn’t tip to the one side or other. It’s like the stability of bodyweight in accomplishing balance or asymmetry.

2. Grids

The idea of plants is carefully related to stability. Grids are sequences of vertical and horizontal lines that help you in “compartmentalizing” a style. Think of content. Columns improve legibility, making an article on a page simpler to absorb. Use the Rule of Thirds (or Fantastic Ratio) in spacing to make everything simpler for the eye.

3. Color

What happens if you changed the blue platform on the first twenty webpages (above) to sea green? Would it look nice? Probably not, because it doesn’t fit with the same shade scheme (and of course natural is not the most convenient shade to work with). Websites likes ColourLovers are available for a reason. Some colors go well together; others do not. A lot of concepts on the colors and their blends are available.

Pick at most two or three platform colors for your style, and then use colors that are brighter with white and colors that are deeper with black. Picking fascinating colors is as essential as choosing the right colors for a job. Earthy colors (e.g., whites, browns) are not the best choice for a comfortable little eating place. There is no guaranteed formula. Every shade delivers an idea, and it’s up to you to pick the right idea.

4. Graphics

Great style does not need to be perfect or elegant, but poor style harms your site. Graphics and styling add a lot to your noticeable idea.

5. Negative Space

White space, commonly called negative space, plays a big role in design. Like leading and measure, white space provides some spatial peace and breathing room for the website’s text. You can make the elements stand out by adding negative spaces around them. Copy, for instance, should not look cramped. Paragraphs must have sufficient padding to ensure good readability.

6. Connection

“Connection” is a made-up term here, but it refers to web design that possesses both consistency and unity. Both attributes indicated professionalism as reflected in the design. The two attributes are very broad. A design must reflect consistency in color usage, fonts, and range of icons, etc. All these aspects are really important.


There are many negative effects of inconsistency in a design, which can result in losing the unity of your web design. Although consistency is a bit different from unity, inconsistency in design affects both. Unity in a web design refers to how the elements in your design fit and interact together. For instance, do the graphics and color match? Does everything in your design contribute to a unified message? Meanwhile, consistency is mostly found among the different pages of your web design.

Ultimately, unity has more importance than consistency. Without unity, it is very hard to have a good design. Inconsistency looks sloppy, but doesn’t make your whole design bad.

Features of Effective Design Navigation

When users search for information on a website, they are on a mission or they have a particular goal in mind. Sometimes due to poor navigation, they fail to achieve this goal. Although what they need might be on the website, they are unable to find it and sometimes lose their own position. If your website suffers from such issues, you must follow these nine effective principles.

1. Design for Your Visitor

The fundamental or basic principle of effective design navigation is that you should design your whole website according to the convenience of your reader. Avoid designing the navigation part for the looks of your website. Also, avoid the organization’s perspective in your website navigation design. For example, do not use obscure, internal classification titles that are very hard to understand for your visitors.

Remember: Navigation is another word for “aid” for web readers. Conduct some polling/research to determine how your visitors like to navigate. Use the results to develop your design. So, when designing, bring visitors’ considerations to the foreground.

Follow these steps when you are designing navigation:

  • Engage visitors from the very beginning by keeping track, interviewing them, and surveying them about how navigation should be designed or how they want it.
  • Make mock-ups of your website’s navigation as early as you can and show them to visitors to get relevant feedback.

2. Provide a Number of Appropriate Navigation Options

Web design would be easy if everyone liked to navigate in the same way. Unfortunately, every reader has his own preference for navigation. Therefore, to satisfy a huge audience of readers and fulfill their requirements, a variety of navigation options must be offered. This will make it easy for every kind of visitor to navigate through your website in their own way.

3. Let Visitors Understand Their Position

Navigation must provide readers an unambiguous and clear indication of where they are or which page of the website they are using. Think about when you are in a new city and you have to reach a particular destination using a map. A roughly drawn map cannot guide you to your desired destination. You need a well-designed map to understand your position well. This example can be applied in website navigation design.

4. Include Their Navigation History

Another fundamental principle of navigation design is to help visitors understand what they have searched for previously and where should they go now. This is the main reason to give as much of your website’s navigation in hypertext as it is better than graphical form. By adding hypertext, the color of links that have been clicked changes. The standard or mostly used colors for website hypertext are purple for clicked ones and blue for the non-clicked ones.

To help readers know where they’ve navigated previously:

  • Keep more of your navigation in hypertext.
  • Use purple for links that have been clicked and blue for the non-clicked.

5. Let Visitors Understand Where They Need To Go

Effective navigation must let your readers know all the places where they want or need to go. The only way to do so is to use self-explanatory classifications.

6. Provide Context

The main function of a website homepage is to provide readers with context. Navigating a home page is not just about functional navigation, which includes searches and hypertext. It is also contingent on content highlights mainly from your website’s content archive, showing them as features or summaries.

7. Follow Web Conventions

Many people see the internet as the only medium. They mostly like to use their navigation skills from one website to the other website because it helps them make their life easier. Over time, a large variety of web navigation conventions have been developed. A designer who deliberately ignores these conventions to show some difference achieves nothing but creating confusion for visitors. Visit the best and biggest websites on the web and see how they have created their navigation styles and follow them. It is not bad to imitate others in this regard. The goal is to provide ease for your visitors by any means.

8. Do Not Mislead Your Visitors

Never ask your readers to perform something that is difficult or impossible for them. A good example is making all users fill in their ZIP code. Not every visitor is from the same country, so it is not good to include this requirement in contact information forms.

To avoid bad surprises for visitors:

  • Do not lead them to navigation paths that are false.
  • Inform them clearly of exceptions.
  • Do not ask them to perform things that they are unable to do.

9. Provide Your Visitor with Feedback and Support

On every website, it must be easy for a visitor to contact the website’s administration or owner. Contact facilities can involve call-backs, customer support, or telephone.


Web design must possess all the features discussed to ensure effectiveness. Using simple fonts, graphics, and colors doesn’t make a website good. All these things must be used with great techniques. Therefore, you should brainstorm or read about the strongest and weakest points of web design.

In addition, your website’s navigation must be convenient to users. Letting them know where they have been and where they are going is a key feature of effective navigation. Use all these points and you will have the best web design ever.

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  1. Great article. You have to make your design simple but catchy.

  2. Hi, great post. I think now i reach the perfect search for my query. Thanks for the blog.

  3. very informative

  4. Nice. I like everything

  5. Great article, fantastic and informative list

  6. Many thanks fir sharing such a wonderful information with us.

  7. Cool Many thanks fir sharing such a wonderful information with us.

  8. Nice Article, but don’t you think its bit more overloaded. I agree to the fact that websites must be easy to navigate but do you think most designers have enough time do this much research work on what kind of navigation there visitors would like, and engaging the people for each new project that how should the navigation should look like.

    How many of the designers who have read this article may be using purple for links that have been clicked and blue for the non-clicked.

    lets take an example of this blog, don’t you think its easy to navigate without using blue or purple.

    There are several other things which are debatable in your article regarding Effective Web Design

  9. It is very good,and I can learn more useful things from it.Thank you!

  10. Excellent points to consider when starting a web project. thanks for the input

  11. very impressive ! love this post! keep up!

  12. I’m really loving the theme/design of your blog. Do you ever run into any browser compatibility problems?
    A handful of my blog visitors have complained about
    my site not operating correctly in Explorer but
    looks great in Chrome. Do you have any recommendations to help
    fix this problem?

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