If you’re reading this article than most likely you already know just how big of an impact tablets like iPad are making on website traffic. After only being on the market for a few short years, tablets have already changed the way a large percentage of people are accessing the internet.
For example, my wife needed a new computer two years ago. Instead of spending a few hundred dollars on a laptop, I decided to buy her an iPad for Christmas. She doesn’t do a ton of work on the computer, so she really only uses it for personal web browsing. When she does want to do work, she can use tools like Google Docs instead of Microsoft Office software. The iPad is much easier for her to interact with and it can go anywhere with her. Although laptops and desktop computers are still the primary vehicles for accessing the internet, more and more people like my wife are replacing their laptops with tablets, or simply using both. In either case, the number of people using tablets to visit your website is on the rise.
What does this mean for you? Well, it means that you need to take a hard look at your current website to see just how user-friendly it is when navigating through it on a tablet. My guess is that 99% of all websites out there need some sort of overhaul in order for them to fully function on a tablet. God forbid you’re one of those people who built their entire website in Flash… You really have a lot of work ahead of you. That being said, don’t despair, you CAN update your website so that it functions properly for both traditional computers and tablets. All that you need is a little guidance. In this article we will discuss the benefits of making your website tablet ready, provide you with some tips for updating your website, discuss some of the traps to avoid, provide a few examples of organizations who have made the leap into a tablet ready website, and conclude by exploring a few tools that you can use to create a tablet ready website.
Earlier this year Adobe released a study on the impact tablets are having on website traffic and eCommerce. Their findings were pretty incredible. Adobe found that the share of website visits from tablets grew almost 10 times faster than the rate of smart phones within the first two years of being on the market. This data is pretty incredible especially when you think about just how big of an impact smart phones made on website traffic.
Here are a few of the main benefits of making your website more tablet ready:
Again, the list above is just a few of the many benefits of taking the time to update your website to ensure that it is tablet ready.
If you haven’t updated your website to ensure that it is tablet ready, then it’s most likely not. That said, there are varying degrees of how tablet friendly your existing website is. The easiest thing for you to do is access your website from both an iPad and from another tablet that runs Android or even the new Windows tablet, Surface. While on your website be sure to look at ALL elements. Click through all of your navigation elements. Play your videos. View your images. Add products to your shopping cart and actually execute a purchase. Test everything!
Here are a few things to look for when you’re looking at your website from a tablet:
Making your website tablet ready doesn’t have to be difficult. You just have to follow the instructions above and navigate through your website as a user would from a tablet. Here are a few tips for making your website more tablet ready:
Following the steps above will help you get started updating your website to be more tablet friendly.
Even for companies who dread change, it’s hard to ignore the impact that tablets have made on website design and website development. In only a few short years the introduction of tablets has totally changed how large companies are approaching website design and development. Not only that, but website design and development companies are also being forced to evolve as more and more of your clients are looking to you for help making their websites more tablet friendly. Below are a few examples of large organizations who are early adopters of this huge new trend:
It’s time to separate yourself from the competition. By having the expertise in transforming standard websites into tablet ready websites more and more customers are going to come knocking at our door. Companies are realizing the importance of making their website tablet ready and they are going to need website developers to help them with it. Below are a few tools and resources for you to use when redoing your own website or for your clients.
If you’re running WordPress and want a theme that you can install in order to create a tablet ready website, here are a few good ones to choose from:
Here are a few other tools and resources to help you make your website tablet ready:
Now that you have all of the information you need in order to make a decision on if putting the time and/or money into developing a tablet ready website is right for you, will you make the leap? Perhaps you’ve already gone through the experience of creating a tablet ready website? What was it like? What other advice do you have that wasn’t covered in this article? We hope you will take time to leave your comments below so that the rest of the community can benefit from not just this article, but your practical knowledge. We hope to hear from you. Please feel free to include a link to your website if it’s already been optimized for tablets.