Squidoo is a hidden gem in the social tool world. Squidoo has been around as long as some of the biggest social networks on the planet, yet is often overlooked by website designers, business owners, and marketers. It’s not overlooked because it doesn’t work, it’s overlooked because it isn’t as flashy as some of the other social networks that we have all come to know and love. The other reason why many people don’t know about Squidoo is because the “conversation” aspect to Squidoo lenses never really took off.
At this point, you’re probably thinking “why the heck are you telling me about an online tool that nobody cares about”? Just because people aren’t talking about it, doesn’t mean that there isn’t any value in using it. In fact, Squidoo offers website developers a tremendous tool to help increase website traffic for your website or your client’s websites. In this article I am going to explain what Squidoo is, the history of Squidoo, who should use Squidoo, the benefits of using Squidoo, how to create a Squidoo Lens for your website, and provide you with some tips for using Squidoo. After reading this article you will be well prepared to create your very own Squidoo Lens for your website.
Squidoo is a free online tool that anyone can use to create their very own “Lens”. What’s a Lens? A Squidoo Lens is a web page. It’s a “lens” into a topic. The idea behind Squidoo is that everyone on the planet is an expert in something, and some people are experts in many things. Squidoo was created to allow these “experts” to create lenses into topics for which they are experts in. Squidoo provides everyone with the ability to create a free web page that they can use to discuss any topic that they want to. Squidoo lenses are all hosted on Squidoo.com and are complete free to use. Squidoo lenses can even generate income for you through ads. You can choose to keep that money or donate it to your favorite charity. All of this is free and open to anyone who wants to build a Squidoo lens.
Anyone who follows my work knows that I started teaching myself about Marketing about 15 years ago. That journey started, and continues with, reading everything published by the man I call “the leading Marketing thinker of our time”, Seth Godin. Seth Godin is a Marketing genius and back in 2005, along with a team of brilliant young minds like Megan Casey, Heath Row, Corey Brown, and Gil Hildebrand, Jr., they created Squidoo.com. Six months after launching Squidoo over 100,000 lenses had already been created… Pretty powerful stuff for a social tool that you’ve probably never heard of until now. So, the question now becomes, can YOU leverage Squidoo to benefit your website or your client’s websites?
Everyone who has something to say about a topic in which they are passionate about, or that they know a lot about, should create a Squidoo lens. Squidoo is about providing the global community with a free tool whereby they can all contribute to the dissemination of information to others who are interested in the given topic. Here are a few examples of people and businesses who should create Squidoo Lenses:
I could go on almost forever with this list. As stated above, almost anyone who is an expert or highly knowledgeable on a certain topic can leverage Squidoo by creating a Squidoo Lens on the topic for which they are an expert.
Squidoo is a great that doesn’t get used as much as it should. That means there is a lot of opportunity for the people who do use Squidoo to create valuable lenses that haven’t been created by someone else. Website designers and website developers can create lenses that showcase their skils, provide examples of their work, and drive traffic back to your website. Here are a few more benefits of using Squidoo:
Squidoo really is a great online tool. Website Designers and Website Developers can really benefit from building Squidoo lenses. I definitely recommend that if you don’t have one already, to create a Squidoo account today.
Creating a Squidoo account is very straightforward. Navigate to Squidoo.com and click the “Join for free!” button. You can then either sign-up by using your Facebook account or simply enter your:
It’s really that simple. It literally takes less than a minute to create a Squidoo account. Once you’ve completed these easy steps it’s time to build your first Squidoo Lens.
As I mentioned above, creating a quality Squidoo Lens can be done in just a few hours. Think about that for a second. Even with website development software like WordPress or Joomla, creating a website or in this case web page takes much longer than 1-2 hous. If you’re ready, let’s go ahead and build a Squidoo Lens together. We’ll build a Lens around the topic of Website Design & Development. Follow the steps below and you’ll have your own Squidoo Lens up and running in no time!
Eight steps. That’s all it takes from start to finish when it comes to creating your very own Squidoo Lens.
Now that you know HOW to create a Squidoo Lens, and you understand the benefits of creating a Squidoo Lens, let’s go over a few final tips so that you can make sure you create the highest quality Lens possible. Follow the tips below and I will guarantee that you create a great lens for your website:
By following these tips you’ll be able to create a Squidoo Lens that can truly generate more traffic to your website. Squidoo Lenses are great tools for Website Designers and Website Developers when they are leveraged properly.
Now that you know what Squidoo is, what the benefits are and how to create a Squidoo lens the question becomes, will you use Squidoo as a tool for funneling quality traffic to your website? Perhaps you have already created one or more Squidoo lenses. What has your experience been? We hope you will all share your thoughts with us and our readers by leaving a comment below. Remember, get out there and start creating your next great Squidoo Lens today. I promise that you will be very happy with the results.