As you may know, SEO stands for “Search engine optimization”. It is the process of getting traffic from “free, organic, editorial or natural” listings on search engines. Enhancing SEO is the best way to improve your website and increase its visibility in search engines.
According to a statistic of 2009, there were 1,733,993,741 (1.73 billion) internet users in the world. More importantly though, is the fact that approximately 85%, or 1,473,894,680 of them use search engines to find products, services and information. This is one of the reasons SEO Services are strongly impacted on an online store. Besides, search has unrivaled reach amongst internet users. Users are turning up to use the service by choice, a much better option of lead generation than sending unwanted emails. In addition, websites on top of the search engines are given a great deal of credibility and trusted by those finding them, your potential customers. Not only that though, the traffic is unlimited because you aren’t paying for every visitor that clicks your listing.
Another benefit of SEO is the lasting effect that comes with organic search engine rankings. Should you stop using an SEO Service your listing will not immediately vanish as it would should your pay per click budget run out? Implemented correctly an SEO Campaign can maximize the amount of traffic and qualified leads being delivered to your website. An SEO campaign should also be affordable for the results achieved.
We have recently adhered to Magento for a large number of reasons like: full-featured solutions, great effects on sales… for e-commerce. In the transition, however we realized one of challenges of Magento must be Search Engine Optimization. Through some research, experimentation, a few small changes and redesigning, we were able to improve Magento’s out of the box SEO and get back on Google’s good side.
According to our recent report, SEO plays the most important to boost traffic of a Magento store. You will be surprised by the following facts:
And more important:
Magento is one of the most search engine friendly e-commerce applications. It is so easy to the Search Engine Optimization for Magento. You just need to log in backend and go to System > Configuration > Web > Search Engines Optimization:
In the URL Options it is recommended to turn off the Add Store Code to Urls function (it is set to No by default).
Additionally, the Magento installation set the default page title to Magento Commerce. Pick a more descriptive one and change it from the script admin area >System > Configuration > Design > HTML Head. Enter the new one in the Default Title field. It will be used for pages without custom title. If you want your store name to appear in all page titles put it in the Title Suffix field.
Read the source article here.
The first important thing is to optimize your URLs. Please always make sure your URLs are too long. It is necessary to keep them only as you need to make them relevant.
For example: Instead of the URL:
http://www.yourstore.com/magento-seo-plus-extension.html is more preferred. All steps of process could be carried out in Magento backend -> System -> Configuration and set the corresponding values for Web, Catalog including Categories Path and Canonical Ling Meta Tag for Categories.
You need to tweak your CMS, Product and Category Pay Titles. Page tittles are heavily weighted in a search engines’ view. If you could make it relevant, less than 70 characters and put your most important key words in the beginning of the title, there are about 50% of SEO to your website. Then, how to change the page titles:
Products: Go to Catalog > Manage Products. Click the product you want to edit, click “Meta Information” on the left and edit the “Meta Title” field. You can set the Meta Information for the “Default Values” and for each “Store View”. Note that for the “Meta Title”, this will overwrite the complete page title, including categories but except title prefix/suffix, and not just the product name.
An important aspect of SEO is optimizing your images. Speed is a very important part of SEO. The faster you page loads the better the experience for the user and the more likely they will stick around to buy your products. In the end, optimizing your images is both good for your sales as well as your customers. It is also important to write relevant alt tags for images and properly name your image files. This can also help increase traffic from the Image search queries such as “Google Images.” This is also important proper alt descriptions for the users that are unable to view your image. By default the images will be renamed to the product title, the same for titles and alt tags. With some extra effort you can set the titles and alt tags for each product image. To change the default you can set the titles and alt tags for each individual product by going to “Images” of the Product Information where you can then set the label for each product image. This will allow you to update the alt and title tag and you can do this for each specified Store View as well.
The third way is design a straightforward Navigation Menu. Big data-rich dropdown menus and footers are in style but they bring a drawback. Too much information makes the rest of your pages look like duplicate content. If your navigation menu makes up 70% of the content on most pages, search engines think all of your pages only have 30% of original content, which hurts your ranking.
Moreover, too many links in the header or footer can skyrocket your link count on every page, breaking the general accepted 100 links per page limit and your site will look like a link farm to a crawler. You’re also spreading link juice too thin, passing too little to each link instead of a concentrated amount to a few links. Take some hints from Apple.com, who has one of the most simple navigation menus around.
Get it to Run Fast Without Switching Hosts: it is undeniable that Magento is unbearably slow, and that is no good for SEO. Luckily, speeding it up is a 1 step solution. Bring your pages load time from 2, 3 and 4 seconds down to less than 100 milliseconds will bring more search and bargain accordingly.
Also, there are additional ways to better optimize your Magento SEO as the following:
The tool also lets you configure sitemap generation settings, including how often the sitemap.xml should be updated, at what time during the day and who’s the main point of contact if something goes wrong. Once configured, all you need to do is go to Catalog > Google Sitemap and generate a new sitemap.xml file.
One thing improving SEO of your Magento store must be Magento Template Optimization. The guide below will show you the effective ways to optimize Magento template.
Once you have optimized the basic configuration and content updates for SEO you may be left with extra duplicate content. For example the following is a demonstration of duplicate content:
One problem is that the pages are like the product review pages with almost the same content. Another problem is that the categories get a load of duplicate content with layered navigation and the sorting options. This means that a product may be available on 4 pages at least next to the page where it should be available. The key is to get rid of duplicate content pools but still allow them to be speared but not indexed by fixing the sorting options and layered navigation for categories. Now the search engine will follow all links on these pages but it won’t show those pages in the index. It is now important to “No follow” all unnecessary links. It is important to stop linking to your login, checkout, RSS feeds, Layered Navigation, or any other non-content page existing on your site.
If you want to suggest the preferred version of the URL for each page you can install the Canonical URL’s for Magento Module to help search engines understand the duplicate content of your pages.
In conclusion, SEO is very topical at the moment. Making these changes, along with other good SEO practices, will significantly optimize your search rankings and get you relevant, organic traffic as a result. These Magento Search Engine Optimization tips will help in optimizing your Magento website.