Email marketing is the most popular trend of today’s business world. It is one of the simplest, yet most successful, ways to market your business. The core aim of email marketing is to reach out to the maximum number of customers and market your business. This helps you reach many users at a time and makes them get to know about your identity and your business. Most people actively use email systems today, and therefore marketing your product through emails is a great way to gain traffic.
Emails are the fastest way of getting people to know about you; therefore email marketing is a very important task for you. It is not possible for you to use the system 24×7 and be active with it. To cope with this, you can use mobile devices for email marketing. The world is fast and you need to be faster to cope with its increasing demands and succeed in the professional world. Therefore, you should use every possible means to help your business.
Using mobile devices for emails is a worthy method and therefore very important for your business success. Various features in advanced mobile phones allow you to design specific emails for marketing and deliver them to the respective clients. This article will discuss the application of emails on mobile devices and guide you in dealing with emails for mobile devices. Here we will discuss basic and advanced features for emailing on mobile devices, which will enhance your the skills using this medium.
Mobile devices have been constantly changing and developing for the better. When mobile phones were initially just used to make calls and send messages, sending emails through them was unimaginable. But it was imagined, and it indeed made big. Mobiles phones have undergone rapid changes and advanced to smart phones where instant emailing became as simple as instant messaging. Therefore, mobile phones are now much more sophisticated and have developed many innovative and user-friendly features.
Earlier, in order to send an email, you were supposed to send a text-only version of html so your email or newsletter would be readable to recipients. Mobile phones functioned to read only the html version of text and could show only that type of text clearly. However, with time, mobile phones have become increasingly sophisticated. Now, they reads html texts and identify and accept complex html texts which are delivered to the recipient’s computer. Also mobile phones have ensured that your delivered emails look basically the same in almost all devices. Therefore, with the evolution of mobile phones, the task of sending emails has become simpler and easier, which has been a blessing for email marketing.
Just making sure that the email looks good on your client’s desktop doesn’t mean everything has been done for you; there is still much work to be done to ensure well-planned email marketing through mobile devices. You have to consider things like the size of the email, readability, navigation capability, and options for instant buying. You should make sure that along with looking good, your email is easy to read and can be easily navigated on a small screen. Also, you need to consider that your users can make a purchase right away. To ensure full functionality and usefulness, you need to adapt to using all the features of mobile devices properly. The sections below will guide you in mastering these features.
You need to gain a grip over mobile phones and their applications. You should acknowledge the advantages and disadvantages. You can compare email usages as an application of mobile phones to get to know them better. Emails are designed to send customized, targeted, and private messages to a single person or a large number of people simultaneously. The many valuable features of emails make them very useful for users. Here are a few major features emails offer:
Perhaps one of the greatest benefits of emails is being able to customize them according to your requirements and send them to a mass audience. Mobile phones are an ideal medium for sending your emails to a large audience. Getting to know the features of mobile phones and how they work will enhance your prospects of effective email marketing.
It is important to accept the challenges that come with using mobile phones for email devices. You cannot be sure whether your clients will be using a mobile phone or a computer to read your emails. People having mobile email will prefer using mobiles to check their emails, as it is handy and flexible. But certain issues arise when your client opens it in a mobile, a fact that might create tension for you as an email marketer. Therefore, make sure your email is readable and compatible with almost all devices. Here are certain disadvantages of using mobile phones for emails. They should be overcome in order to succeed with email marketing.
Let’s examine the problems of using emails in mobile phones to get an idea of how to overcome the issues.
These are the disadvantages of mobile phones while dealing with emails. We can just hope that in time these disadvantages of mobile phones will be eradicated and the usability of email features will be enhanced. You cannot control the issue of html mentioned above, but you can use certain ways to cope with it. Here are few ways to do so.
By using the above methods you can cope with the disadvantages of using email marketing through mobile phones. These will be useful for you and your email campaign. These ways will help you to reach to maximum people and speak about your business ideas.
Besides coping up with the disadvantages of mobile devices for email marketing, you can also use some methods to make your emails better and as standard as possible for mobile users. You know the limitations of mobile phones, and your customers will be aware of them as well. Therefore, try to make your emails accessible to the largest number of users and help them reach your business emails through mobile phones as much as possible. Below we list some challenges mobile phones present, and the ways you can address those challenges.
The idea behind the above approach is to make your emails usable for both your mobile and computer users. Approach your target audience with the aim of satisfying them, whether they are mobile phone or computer users, and design your emails so they cater effectively to mobile phones and computers.
You can design separate emails for computer and mobile users if you can evaluate your audience in groups as mobile users and computer users. You can do so by putting the option “user-type” when they register on your site. The emails that are readable on mobile phones will be easily read on a computer; therefore, if you evaluate that your users are mostly mobile users, you can design mobile-friendly emails. You can use mobile-friendly emails for your group of mobile users as well. Here are steps to make your emails compatible with mobile devices.
Mobile phones have smaller screens so you cannot put many columns in your email. On the other hand, you can highlight important facts in your emails, making them easy to read on mobile phones. A good way of making your email visible on mobile screens is to divide your content into quadrants and display the important factors in the upper left quadrant. Below we list examples of some important factors that will serve you well when engaging your email recipients:
Apart from displaying important facts in the upper front of your email, you can use frequent navigation links to improve the mobile-friendly feature of your emails. Navigating links are hypertext links you click to go through the navigated area. You can put navigation links that direct mobile users to important content in a way they will find easy and friendly. Make using of a table of contents (TOC) here can be helpful. A TOC can be combined with navigation links and make it possible for users to directly land up in the chapter or section they want to read. You can put your TOC in the beginning along with navigation links or you can put it at the end of the email so users can go back to the section they want to read again. Here are some tips to enhance your TOC and navigation links.
Using these tips, you can make your navigating links friendlier towards mobile users and thus improve your email marketing.
Making a strong, striking subject line is very important in designing your email for mobile users. Mobile devices highlight the subject line; therefore, when your subject line is strong and striking, it makes your users read the email instantly. A weak subject line may have the opposite effect. The subject line also tells if the context is readable on a mobile phone, and therefore displaying perfect subject lines is very important to make your email useful for users. Here are a few tips to create good subject lines.
Besides striking subject lines, you can also put prologues in the beginning of the email so users know about the context in a summarized way and can thus make a decision whether to read it or not. Prologues can be improved with some elements listed below.
Displaying a call for action in your emails also makes them mobile-user friendly. Suppose, for example, you want your users to print a coupon. You can put in the call for action so your user can go to the print store and make a printout. Similarly, if you want users to download something put it in your call for action so they can instantly download. The call for action should be striking, with straightforward suggestions such as: Print out so and so, Download so and so, Click here for a discount, and so on. This way, you can attract users towards your call for action and make them do so.
These are some of the important elements that can make your emails user-friendly to mobile users. These elements make your emails readable and increase the possibility of reaching a large audience through mobile emailing. Therefore, you can make use of emails through mobile phones and be active with your emails every time and everywhere. You cannot be a perfectionist emailing to mobile phones because, although they are advanced, there is still room development. Therefore, you can just try to create mobile- friendly emails, making them accessible and readable for a large number of mobile users. Master the tips and get go with email marketing through mobile devices.