The Importance of Setting Short-Term Goals

Remember that anxious feeling you got when you were assigned an essay or project in college, and the crushing pressure to get a good grade? It was never a good feeling, was it? Thinking about the amount of work and data-crunching that would be needed scared the hell out of me. More often than not, students procrastinated until the deadline approached and then rushed through the project, later realizing that their grades suffered as a result.

Wondering what this has to do with setting short-term goals? The planning required to complete a research project is comparable to what is required to reach your objectives as a freelancer. Being a freelancer means running a business: you are accountable for both the profits and losses of this business. And setting short-term goals keeps your business on track.

If you have not done so already, get on your computer and start formulating a business plan conscientiously. Write down your ultimate goal: the long-term goal of your professional life. This goal could be as simple as becoming a successful online writer or having $500,000 in your account by the time you retire. Then break down this goal into small parts, or what you would call short-term goals.

This article will help you understand the importance of these short-term goals in achieving your ultimate goal. Most freelancers neglect making short-term goals, or they consider it a waste of time to write them down. However, a freelancing business that lacks adequate planning and objectives can win you bread, but no more.

instantShift - The Importance of Setting Short-Term Goals

Short-term goals are like ladders to any ultimate goal you may have, whether it’s to shed 20 pounds by Christmas or to buy a home in one year. To reach your destination, every step counts.

The Long-Term Goal

Having a specific goal and writing it down is important. This goal should be realistic: there’s no point in striving for something that is unachievable. An impossible goal is worse than no goal, because it will kill your spirit at every passing stage. The desire to make your long-term goal a reality will fuel your focus and enthusiasm every day, month and year.

The Short-Term Goals

The journey from here to your long-term goal needs to be carefully planned. Setting your long-term goal with the assumption that you are moving in the right direction is not enough. So, how do you make sure that you are headed in the right direction and that your energy is channeled toward achieving your long-term goal? Short-term goals put you on the right track, but they don’t appear automatically. Break down your long-term goal into a list of tasks and steps, and designate an appropriate timeframe for each so that you never get disillusioned.

instantShift - The Importance of Setting Short-Term Goals

Short-term goals allow you to:

  • Visualize an immediate target, which motivates you to reach your goal;
  • Reward yourself and generate excitement;
  • Feel the immense satisfaction and thrill of achieving a goal;
  • Live peacefully with your family with the knowledge that things are going as planned;
  • Evaluate your performance and the techniques you followed, facilitating improvement;
  • Prepare yourself to face the next hurdle on the way to your ultimate goal.

The Various Aspects of Short-Term Goals


Make a financial strategy and decide on ways to increase your net income. Do you need to revise your rates to be more competitive, or cut down expenses to increase your capital?


Review the different marketing strategies you have adopted to promote yourself. Are they targeted to achieve the best results? Determine whether you need to hire a company to market you as a brand, if doing it yourself might be too time-consuming.


Do clients immediately get a feel for who you are when they are on your website? Branding is one of the most important aspects of becoming a successful freelancer. The global online market is becoming increasingly competitive: find your niche and stick with it, because it’s better to be a master than a jack of all trades. Prospective clients want to know what unique perspective you will bring to the work.


At some point every freelancer feels overburdened with work, but this doesn’t mean they should begin to outsource immediately. Consider the pros and cons of expansion well in advance, and if you think the time is right, go for it. Plan exactly how you will expand your business, and decide whether hiring employees or outsourcing work is more feasible in your situation.


Keep seeking out new clients: never forget that the backbone of your business is a large database of clientele. Stay in touch with old and current clients while keeping an eye out for potential ones.


You know your ultimate goal and have broken it down into short-term goals. Blueprinting is an important method of planning that helps freelancers approach their projects and goals.

instantShift - The Importance of Setting Short-Term Goals

Make a blueprint tailored to your style of working. I advise you not to take from blueprints circulating the Internet. The reason is simple: you are aware of your strengths and your particular approach to assignments; you know which parts of a project should be finished first, which are simple to complete and which are more complex. The blueprint is about you. If you’re hard-pressed for ideas, then a schedule with an assigned time frame for each stage of the project is a generic template that usually suits most freelancing projects.

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  1. I am going to go home tonight after work and sit down and write down my long term goals and move backwards from there. Excellent advice and great article. Thanks!

    //Beth @ the Phoenix Graphic Design

  2. A well presented article. I would completely agree that setting short term goals is surely gonna help grow the business. It also adds a lot of insights & focus to the business.

  3. Good written and explained article, i really enjoy this article, thanks for sharing

  4. Great Article thanks!

  5. Well written article… thanks for the insite.

  6. short term goals can stable you quickly and very nicely instead of long terms goals setting. some times long term goal setting will benefits you highly and sometimes confused you after a long long time and which much efforts.

  7. Nicely done! I wish I can say I’m good at goal setting. I tend to get complacent and feel it’s more of a chore than something I should be doing. Have to break that mindset! I’ll certainly use this as a guide to help me focus more on goal setting. Thanks!

  8. Great write up! i really liked your site infographics!

  9. Firstly, I would like to appreciate the effort that you have put in making such a great blogpost. I enjoyed this post of yours and I must say that every time I come back to your blog, I always have something new and informative to read. Thanks for keeping me updated.

  10. great artical thanx

  11. very well explained as a learner i truly appreciate coz av learnt something that can help mi

  12. This post is very useful for me. Lots of thanks for sharing this informative post.

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