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Tag Archives: Predictive Analytics

What Is The Role of Predictive Analytics In Shaping Consumer Behaviour?

Posted in Articles |  No Comments July 8th, 2020 By Mahendra Gupta No Comments
What Is The Role of Predictive Analytics In Shaping Consumer Behaviour?

Evolving market trends, technology and challenging must-haves have affected consumer behaviour. And thanks to M-commerce, they are spoilt for choices which explains why their buying behaviour keeps flickering. Today, the stakes are even higher and businesses cannot take risks with the conventional way of conducting market research for new product...

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