Author: Tom Reynolds

Tom Reynolds has 5+ years of experience in design marketing strategy. He currently has the role of marketing manager at SAS London, a digital design agency specialising in Branding, Recruitment, Employee Communication and many more. He spends his free time researching new trends of innovative ideas in design and marketing.

Using Optical illusions in Logos and Website Design

Posted in Web Design |  7 Comments December 21st, 2012 By 7 Comments
Using Optical illusions in Logos and Website Design

One of the main principles of both logo and website design is to be memorable to the target audience. An effective logo is one which will be strongly associated with a particular company, therefore raising brand awareness. Websites act as virtual store-fronts, designed with the intention of attracting potential clients...