Author: Johann Carpio

Johann Carpio does marketing for Xight Interactive. A digital marketing firm with the goal of building a company's authentic web popularity and brand presence. He writes mostly about how inbound marketing strategies can help a company's business.
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The Value of Web Design For a Smooth Sailing Customer Journey

Posted in Web Design |  No Comments December 17th, 2015 By No Comments
The Value of Web Design For a Smooth Sailing Customer Journey

Mapping customer journey is a marketing practice that is vital to marketing strategies. Brands and companies are now adapting this in order to get a holistic approach to campaigns. Creating a customer journey for websites should be a starting point because this is where most marketing teams have failed to...