Author: Jessica Bennett

I am a marketer and love all things tech. I love to write about my learning and experiences, especially about Blockchain, IoT, AI etc. as they fascinate me about how machines and humans are coming closer than ever before. You can find me chilling beside a pool, with a glass of martini, when I am off my work.
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Microinteraction In UX: The Secret Weapon To An Everlasting User Engagement And Retention

Posted in Articles |  1 Comment July 22nd, 2019 By 1 Comment
Microinteraction In UX: The Secret Weapon To An Everlasting User Engagement And Retention

When you run a video on YouTube, what do you see? Before the video starts playing, it takes a certain time to stream the content. Till then, you get a buffering icon in motion displayed on the screen. This is a perfect example of Microinteraction. Basically, any visual representation of...