LinkedIn works. Oh yes, it definitely does. It’s just that your sales and marketing teams have not truly leveraged the power of this rewarding tool. From sales prospecting to product marketing, LinkedIn can be an extremely valuable asset in the hands of B2B companies.
![LinkedIn: A Sales and Marketing Tool B2B Companies Can’t Ignore [Infographic]](https://i1.wp.com/www.instantshift.com/assets/uploads/2020/11/linkedin-b2b-sales-marketing-tool.jpg "LinkedIn: A Sales and Marketing Tool B2B Companies Can’t Ignore [Infographic]")
Posting thought-provoking articles, joining groups related to your industry or business, adding comments to increase your visibility, using LinkedIn hashtags, and building a contact database are only a few of the many things you can do with LinkedIn to get your foot in the door.
If you have a website or blog, you need to add images to it. Adding images to your website is vital if you want to make your content more engaging for users; nobody likes reading a wall of text, so images help break up your written content and make it more visually appealing for users.
Adding images to your site can also help you improve search engine optimization, boost sales of your product or service, draw more traffic to your site, and more.
The Fourth Industrial Revolution has heralded - all thanks to the advancement in technology. Businesses in this industry 4.0 have become more advanced than ever. They’re using the latest technologies in their products, bringing the best teams from across the world, and religiously studying the latest product development trends to stay competitive in the ever-evolving ecosystem.
We can say the same thing for almost every single year! However, 2020 was different! It was volatile! It was exciting! It was scary! And it was challenging for all walks of life.
Online and remote work has become the new normal, and we don’t have any choice but to adapt to this situation. This paradigm shift isn’t necessarily a bad thing. You can be innovative and productive while working remotely. There are also more and more tools to help streamline online remote work.
Miro is a mature product that facilitates productive remote work. In the context of the pandemic, it has become an irreplaceable tool. Miro’s online whiteboard allows you to brainstorm, research, create, collaborate, and plan with all remote team members.
Every good sales manager knows that an effective sales team needs a sales territory map. Sales territory mapping is a form of location intelligence that makes it possible to visualize where your customers and prospects are located, how they’re spread out across your target territories, and how those territories have been allotted to your team.
In this way, you can target viable prospects and prevent reps from overlapping and encroaching on each other’s sales. When used correctly, sales territory maps can empower your sales reps and improve your sales.
If you build websites for other businesses, you’ll soon learn what works and what doesn’t. Unfortunately, everyone isn’t always privy to this information. For those that aren’t.
Here are a few tips.