A company culture, personality, and purpose can be projected in two ways. That company can create a website that describes itself and incorporates some clean, sleek, images, perhaps photos of its facility.
There are also nice images of its products with great descriptions, or icons/drawings that relate to its services. The website may be pleasant to view and may present an honest depiction of the organization. But where is the personal appeal? Where is soul of the company? “Who” is this company?
In this tutorial, you will learn how to create a WordPress child theme. If you are new to WordPress and don't know what is a WordPress child theme, I will explain everything.
Not too long ago, SEO was quite easy. All you had to do was publish prolifically, use lots of keywords, and take a few other steps, then you were set to go. This is no longer true.
Google, which is undoubtedly the setter of standards when it comes to all things SEO continually modifies their search engine algorithms. This is to ensure that websites that offer quality content along with great user experiences are rewarded, while sites that contain spam and low quality information are penalized. Keeping up with all of this can be difficult.
The ever-changing landscape of Google’s SERPs is a battlefield for websites trying to remain visible in Google search. Just when you think you’ve nailed the puzzle and found an optimal balance between paid and organic search, Google goes and rewrites the script. That’s exactly what happened in February when the search giant suddenly removed all PPC ads from the side of the search engine results page.
News of the layout change left many worrying that their websites would struggle to stay afloat in search results. And while those challenges have been confirmed for some, especially those who rely too heavily on PPC, the changes have also created new opportunities for organic search. As it turns out, that looming SERP cloud had a silver SEO lining.
Does it seem strange that vast majority of small businesses still don’t have a website worldwide? Not very weird yet, but having own online presence is a manifest intention of more and more people.
Website is much more than just a trend or must-have. It is a foothold for new opportunities, which can grow from increasing casual visitors to generating good revenue globally.
There are many people who face troubles while sending emails to others using their WordPress site. This can be solved by making use of the Gmail SMTP server. You will learn here how to send the email in WordPress and that too mainly by making use of the Gmail SMTP server.
This is such a simple process and can be used for every business man or people who want to make online presence with their WordPress sites. There is no need to have technical expertise in this regard and even you can learn in detail about this without fail.