How to Use Social Media to Engage Customers, Not Shout at Them

Social Media Marketing is the ultimate equalizer for businesses. Social Media levels the playing field between small and large companies. It used to be that the company with the most advertising dollars sold the most products. Why? Because they were able to spend a lot of money on traditional advertising to reach their target audience. Small companies were at a huge disadvantage in terms of being able to reach that same audience. Now, Social Media Marketing has changed all of that.

How to Use Social Media to Engage Customers, Not Shout at Them

Social Media provides all companies with a new marketing channel for reaching their customers. The cost of executing Social Media Marketing tactics is almost $0 for companies. An almost zero cost of entry for companies and an almost unlimited geographic reach, small companies around the world can now compete with their large competitors for market share within their industry.

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60+ Mind-Blowing (Hyper) Photo-Realistic Paintings

Watercolor is considered the most difficult painting media because of technique, control and time factors. But in the marketplace, usually watercolors are less expensive than oil paintings. Oil paintings have a higher prestige value and many of the old masters only painted in oil. What makes an old oil painting valuable? What is the main consideration?

60+ Mind-Blowing (Hyper) Photo-Realistic Paintings

Oil painting is the process of painting with pigments that are bound with a medium of drying oil. Traditional oil painting techniques often begin with the artist sketching the subject onto the canvas with charcoal or thinned paint.

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[Freebies] A Free Bundle of 5 WordPress Themes

Today we are glad to release a yet another freebie. To continue our grateful attitude to our readers and community in general, we are glad to release a bundle of 5 free WordPress themes from WordpressThemeShock. It’s our latest addition to high-quality freebies.

[Freebies] A Free Bundle of 5 WordPress Themes

This bundle includes 5 themes which are fully compatible with latest version of WordPress and powered with a "full of features" framework.

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Essential Marketing Materials for Freelancers and Best Use Tips

As a freelancer, you need to know how to best use your time and energy when it comes to marketing. We already spend enough time actually performing our jobs, invoicing, collecting, and other tasks. To add marketing to the mix can be incredibly frustrating.

Essential Marketing Materials for Freelancers and Best Use Tips

The good news is that you don't have to waste your efforts on marketing if you jump into it with the right activities. Often, the most important choice is knowing what NOT to do and knowing that handing off some tasks to professionals may be your best bet. For those ready to go to the next level, consider these marketing materials and how to use them the most effectively.

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Type Discipline You Were Never Taught

When I started work for a large greeting card company, they had type designers who handled all they type on cards. An illustrator would work with a designer to create the imagery and then it would be handed off to a type designer to add the copy in pretty and readable type.

Type Discipline You Were Never Taught

Because I had come to the company with design and type experience, I was privileged to be able to design my own type treatments. It wasn't until the company started offering type training to designers that I realized how little I truly knew. The four-week intensive training was… intensive and run by people who had over twenty years experience with solely designing type for cards. I went into the training feeling I wasn't going to learn anything I didn't already know but I was wrong.

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What to Know When Composing and Taking Images

Before digital cameras, the only way to get a digital image was to take a picture with a film camera, get the film developed, then have the photographic print or slide digitized using a scanner. When digital cameras launch, all you had to do to make the effective purchase was to choose the camera with the highest figure of megapixels.

What to Know When Composing and Taking Images

Over the last 10 years, digital cameras have changed so rapidly and introduced with new features so dramatically that the number of megapixels is no longer an acceptable indication of camera quality. Digital camera buyers will rejoice in the improvements and number of new features that digital cameras now offer.

Unless your first digital camera is an economy model with no adjustable features, the range of control settings on oiler can seem quite daunting. In this section we examine the controls that you are likely come across on your digital camera, and discuss what they can do for you when you are composing and taking your images.

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