Users use websites for various reasons in their daily tasks. If a user searches for a request using a digital assistant, whether on their phone or on their desk, they expect quick and relevant answers.

For example, if a user writes a ‘Web site load speed” query in the first instance, the user usually clicks on the first displayed result, but in case, if the page load speed is much longer than expected, there is a good chance that the user can navigate to another site.

Just having a site designed for your business will not work now Improving the speed of loading websites is also a vital process. According to Google’s guidelines, a website should load in less than 3 seconds.

In addition, surveys conducted a few years ago revealed that a user leaves the website if it takes more than 25 seconds to download. This indicates that the slow loading speed of a website will result in a decrease in site traffic as well as a low site ranking.

The slow loading speed of a website affects online activities as follows,

1. Conversion
2. Visibility

1. Conversion

Optimizing the loading speeds of websites directly or sometimes indirectly affects online activity. The slow loading speed of a website affects the conversion rate of a particular website.

According to a report published in Hub Spot, even a delay of one second in the loading of a page can result in a reduction of the conversion rate of a company up to 7-8%. This can sometimes be very frustrating if the loading of a website takes too much time.

About 40 to 45% of the traffic leaves this page and will move to another site. This means that a 1-2 second delay can transfer all activities to other competitive sites and result in significant revenue losses for a given company.

2. Visibility

Slow loading speed also affects the website’s bounce rat. For those who have no idea what the bounce rate is, this is the percentage of users who left the website and accessed another website just after viewing a page.

This also leads to a poor ranking in the organic search results. The lower the bounce rate, the higher the ranking.

In addition, the worst-performing website fails to retain the customer, which is the main reason for its activity.

The more efficient your website is, the more satisfied the customer will be and the main role of a company is to satisfy its customers.

But if loading a web page takes too much time, the customer will soon be frustrated.

According to the latest Google ads, mobile pages will be indexed first. This means there is no space for underperforming websites on Google.

If you want to rank your website on organic search results, you have to optimize your website for both the desktop and mobile versions.

According to reports, it takes about 3 seconds to load a web page on the mobile version.

Thus, if one optimizes one’s webpage to load less than that, the user will gain a competitive advantage over any other websites and it will be easy for a website to rank in the organic search results of the website.

For Web pages loaded faster on mobile versions, we talk about accelerated Mobile Pages (AMP). Now, it has become very important to improve the loading speed of the website by proper optimization.

This optimization can be done in the following ways,

1. Moving your website to a better host
2. Reduce server response time
3. Reduce the number of CSS and JavaScript files
4. Try to reduce and combine files
5. Postpone loading JavaScript
6. Optimize image size
7. Reduce the number of plugins and widgets
8. Using the content distribution network
9. Bandwidth Reducing Loading Speed
10. Enable browser caching
11. Reduce referrals
12. Reduce external scripts
13. Start monitoring your speed over time
14. Monitor the speed of your mobile page

1. Moving your website to a better host Shared hosting

1. Hosting Virtual
2. Private Servers (VPS)
3. Dedicated server

(a) Shared Hosting – This is the cheapest type of hosting because it shares the processor and RAM, which decreases the speed compared to virtual private hosts and dedicated servers.

This is the most popular type of hosting in the world that allows you to put your site online very quickly and inexpensively.

(b) Virtual Private Server (VPS) Hosting – This is the fastest way to shared hosting. In this, the servers are shared, but it also has your own part of VPS in which no other client can access the information.

These are useful for sites such as e-commerce, which only increase their traffic for a limited period.

(c) Dedicated server – This is the most expensive server type It’s your own physical server. In this, you rent a server and ask a particular administrator to maintain it.

2. Reduce server response time

Your DNS lookups affect the loading time of your webpage. DNS refers to the domain name system. It essentially translates the URL to an IP address, while DNS lookups find the specific DNS record in the database.

For example, suppose you enter the URL of a website, www.facebook.com the DNS will convert it to an IP address which is of course very long and it is difficult for the user to memorize it. This time depends on the speed of your DNS server and in turn, determines the speed of loading the site.

3. Reduce the number of CSS and JavaScript files

If your site contains a decent JavaScript and CSS archive layout, it generates a large assortment of HTTP requests when visitors to your site need to get too explicit records.

These requests are managed autonomously by the visitor’s program and moderate the work of the site. If you decline the amount of JavaScript and CSS records, your site will not be accelerated.

Strive to accumulate all of the JavaScript in one and, moreover, inherit all CSS archives. This can reduce all HTTP requests. There is a huge amount of tools to quickly reduce HTML, CSS and JavaScript archives.

For example, you can use WillPeavy, Script Minifier, or Grunt devices.

4. Try to reduce and combine files

As you know, even if small codes can increase the file size, which further reduces the loading speed of the website. It is sometimes necessary to reduce the size of the file.

The best way to accomplish this task is to start with HTML and JavaScript because they are responsible for the appearance of the website.

Also, try to minimize and combine small files that add unnecessarily to the file size. The minification here is to remove unnecessary formatting and blank spacing.

5. Defer from JavaScript Loading

JavaScript reporting means that JavaScript loading or analysis does not begin until the contents of the page are loaded. This, in turn, will not affect the basic rendering of the page.

The execution of the script begins when the analysis of the page is complete. One of these suggestions is that you should load your JavaScript into the base of the page just before the end. label.

Again, if you place your JavaScript at the bottom of the page, the user will see the page load first, then the JavaScript code will load in the background.

6. Optimize image size

Images are a very important part of a website because they give it a visual appeal and attract more and more users to interact with the site. A website containing no images and only content is the least preferred by users.

E-commerce sites such as e-commerce sites, in particular, are an integral part of websites, as they provide more clarity to the user about the product and result in an increase in website activity.

Among the most ideal approaches to getting your transformation rate in this dimension includes heaps of hospitable object photos. In a notice, 66% of buyers said they needed to see at least three photographs of items before buying them.

This implies that to effectively manage an e-commerce site, images are absolutely essential.

But at the same time, it should be noted that these images also reduce the loading speed of the website.

In this case, you must use sensitive HTML images that define the responsive website. Another solution is to compromise the quality of the image by compressing it. Although this method is not preferred by websites, it cannot compromise the quality of the images.

7. Reduce the number of plugins and widgets

Plugins have now become an important part of websites. They work in addition to the website by adding their specific features.

This makes the website very rich in terms of the number of its features. But care must be taken that these plug-ins also slow down the loading speed of the website and in turn affect the performance of the website.

The first thing to do is to check which plugin actually slows the speed of the site. We must try to keep its plugins as little as possible, otherwise, its loading speed will begin to decrease gradually.

8. Using the Content Delivery Network

This is the set of geographically distributed web servers that provide the user with the content of the website. If you host it on a single server, all requests are sent on the same hardware, which respond to each request separately, slowing the response of each request.

With the help of CDN, the user’s requests are sent to the nearest server, which speeds up the loading speed of the website. It is a bit expensive but a very effective way to improve the speed of the site.

9. Bandwidth Reducing Loading Speed

Sometimes, changes to the website design will lead to bandwidth acquisition in the user-assigned website. This sometimes reduces the loading speed of the website.

10. Enabling browser caching

Suppose you visited the website called medium.com. Yesterday and if you revisit the same website, the loading speed of this website was much faster than before. Have you ever seen this?

Every time you visit a website, a quantity of data is stored on your hard drive and in the cache. The next time you visit the same website, it will load faster because the data stored on your disk will be stored for that particular website.

So, by enabling caching, the website will load faster.

11. Reduce redirects

Problems with broken links are often eliminated with the redirection technique. Redirections are often done if we move or delete pages. But according to Google, redirects should be completely removed from the site. Anyway, as it is not for all intents and purposes conceivable.

It, therefore, becomes necessary to minimize it. A number of market tools find all website redirects because they identify all redirects to the site.

After analysing all redirects, try to minimize them. You can also view pages linked to your website through different websites.

12. Minimize external scripts

As discussed above, JavaScript and CSS are responsible for the slow loading page. But apart from them, there are also other external scripts that affect the loading speed of the site. You can find them by reopening the Network tab of Chrome Developer Tools.

When a site is open, for example, everyone opens Facebook, these external scripts are attached to the code.

This indicates that JavaScript and CSS are not the only ones responsible for affecting the script and slowing the speed of websites. Other third-party scripts also affect the performance of the website.

13. Start monitoring your speed over time

After optimizing your website, start monitoring your speed after a few time intervals. Just open your website and note the loading time of a website. You can also use different market tools to monitor the speed of your website.

14. Monitor the speed of your mobile page

As mentioned above, Google has also started indexing mobile pages on the website. It has, therefore, become an important factor to test and monitor the speed of your mobile website too.

According to recent reports, it appeared that there was also a gradual shift from desktop. Internet users to mobile users over time It has become essential to monitor the speed of the mobile page.

If a website loads quickly on a desktop computer but its mobile pages are not very fast, the rank of the website will decrease based on organic search results.

Conclusion

The task will not be so easy and the user does not expect to implement any means today. We should spend more time on the website and try to analyse each step.

Note the effectiveness of each step, then go to the next step. This will help you understand the behaviour of a website and how a small change in the front-end, plug-ins, coding, style sheets, server hosting or any other factor can affect the performance of the website.

In addition, some of them may seem minor, even a small step towards reducing the burden of the load can have some effect and when you consider the effect that a single moment can have on your changes and your achievements, it is quite justified despite all the trouble.