While pretty much every business has a robust strategy for traffic generation, few pay as much attention as they should to conversion rate optimisation.

All too often, companies spend ever increasing sums buying more and more traffic via SEO, PPC, social, email and so forth but don’t stop to ask “is this traffic converting into leads and sales at the highest possible rates?” When you consider that every 1% increase in conversion rates on a website receiving just 1000 visitors per month is worth an additional 10 customers per month, you start to appreciate the value of paying attention to your conversion rates.

The good news is that a business that has not paid any attention to conversion rate optimisation can implement quick, simple and cheap measures to increase their conversions by several percentage points and thereby dramatically increase the value of their existing traffic.

In this info-graphic by dpfoc.com, we look to convey the importance of CRO and outline some best practices that any business can implement to dramatically increase the value of the traffic that they already have.