Why Good Website Design is So Important: The Stats and Figures to Prove It [Infographic]

A lot of thought and hard work goes into building a successful website. Today’s users demand fast load times, valuable content, professional aesthetics, and HTML5’s interactivity.

Why Good Website Design is So Important: The Stats and Figures to Prove It [Infographic]

If you haven’t kept up with the latest trends in website design, you’ve probably seen your traffic dwindle. You may have even seen negative growth. That’s unacceptable in a world where most small to medium sized businesses rely on the Internet for selling products and communicating with their customers.

When it comes to building traffic and keeping visitors on your page, load time plays a primary role. The faster your site loads, the faster traffic will grow. Faster load times also mean lower bounce rates. If it takes more than a few seconds for a page to load, visitors bounce off your site and move on.

Of course, good website design isn’t all about the backend. You need a site that functions properly, but you also need designs that look appealing.

As good website design has become more important, it has also become more complicated. In the 1990s, a bright business owner could figure out how to make a simple website that would keep customers happy. It didn’t require much.

A lot has changed since then. The idea that a business owner could run a company and manage a useful website at the same time is absurd. That’s why so many companies have turned to professionals to help them meet their performance goals.

It turns out that hiring those experts makes sense. The numbers show just how important good design.

instantShift - Why Good Website Design is So Important

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15 Comments

  1. Really interesting and laid out great!

  2. Load times are key to keeping people on your site. Behemoth page weights don’t work so well when many people are accessing sites through their phone or tablet. Clean design with an emphasis on typography and hierarchy is a very sound trend that has emerged in web design in the last four or five years.

    Not sure how to look at the figures correlating color schemes and growth. That’s a difficult statistic to pin down unless you’re looking at a very broad cross section of the web.

    Good suggestions for increasing trust. Depending on the type of site, testimonials are also useful.

  3. If website is effective and appealing then surely visitor will love to visit again. Looks always matters.

  4. really awesome AB testing study. people always check the design, style, content management etc…

  5. Design is very important. Sites that provide better visual experience look more credible and trustworthy to users. Even if you rank high on search engine, it is useless if your site has poor design, people will just look for other site to browse.

  6. Thank you for this great Infographic! Much easier to remember for visual learners like me;)

  7. Great infographic. Can’t seem to find the original source for “94% cite bad design…”

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