Everything You Need To Know About The Perfect Call to Action [Infographic]

A call to action isn’t just limited to e-commerce websites; every website should have an objective. The objective of a website could be placing an order, reading related articles, subscribing to the newsletter or filling in a contact form. Make sure that the visitor knows what is expected of him and enable him to do so.

There are several techniques to implement the call to action in a email. The basic tip is not to create a dead-end where a user doesn’t know where to go next. If he doesn’t know where to go next, he’ll leave your website and increase the bounce rate. Help him browse to other pages by using a clear call to action.

Email marketing method is most effective for beginners who need to spread the word about their abilities and services. Mailers can lead to your initial contracts. Mail out a brief business card that highlights the services you offer, attached to a detailed brochure that elaborates on the scope of your business and operations. For those who are interested, undertake a formal personal introduction, expanding on the abilities you outlined in your business card and brochure. Relate your abilities to their business’ expansion and streamlining needs. End with a formal request to speak to the decision-maker, or a “call to action,” as it’s typically termed. Without a formal call to action, there is no real point to mailer marketing.

Hopefully, you’ll learn a lot in this infographic by litmus.com which will give you information about dos and don’ts for designing the perfect call to action for email marketing.

instantShift - Designing The Perfect Call to Action for Email Marketing

Like the article? Share it.

LinkedIn Pinterest


  1. Great infographic, learned something today, thanks!

  2. Probably the most important thing is to use the right color for the “final” button.

  3. Really useful reference. Saves a lot of time. Thanks a lot.

  4. Really Impressive! Infographics and call-to-actions presented in a very apt manner. I would like to add that a perfect call-to-action is best initiated through catchy/attention-grabbing content and a much perfect color combination. An interesting content is what drives a sudden response while an attractive color can very well initiate CTA. Thanx for the info!

  5. The information which is given in this tutorial that will helpful for the learner to understand each and every thing easily

Leave a Comment Yourself

Your email address will not be published. Required fields are marked *