![The Digital Age of Market Research [Infographic]](https://i1.wp.com/www.instantshift.com/assets/uploads/2015/11/market-research-digital-age-infographic-150x150.jpg)
Market Research is a systematic, unbiased collection and analysis of data about a particular target market, environment and/or competition. Market research always includes some form of data collection whether it be secondary research or primary research which is collected direct from a respondent.